When people work with me in the Concierge Academy, one of the things we institute right away is a marketing calendar! It’s one of the first things we tackle, and to be honest – it often meets resistance!! Why? Because MOST people are NOT used to having a systematic approach to their week OR their marketing . But with much love, care and butt-kicking – all my students learn that when they implement their marketing systems, consistently, that the results are undeniable!

Not only does doing the work result in new clients, new contracts, speaking opportunities and more income, but when you “do the work” it also changes WHO you are, and ultimately, who you become.

If you’re not doing these things consistently, this is a great reminder that you COULD be missing out on opportunities and honestly losing business… (unless of course, you have soooo many clients you don’t know what to do ? That’s an entirely different conversation!)

Your Marketing System Should:

• Carve out a chunk of time dedicated to running your business that forces you away from your desk/kids/pets/house, so the distractions will be less, allowing you to focus more. This time needs to become “non-negotiable.”
• Always have a handle on your numbers and a revenue plan for the year. (So many entrepreneurs, when I ask them how much they’re averaging per month in sales – they have no clue. ☹)
• Have identified stretch goals, growth goals and financial goals at the beginning of every year. (Or you’ll never know when you’ve actually achieved something.)
• Then you should have a plan for HOW you’re actually going to achieve those goals. A goal without a plan is just a statement.
• Know what makes you the most money in the shortest amount of time. What projects or services give your bottom line the biggest boost?
• Be part of a supportive group of entrepreneurs who face similar issues in running a business and understand the stresses you experience.
• Have all your marketing on a systematic “rinse and repeat” schedule that is always generating leads for you, even when you’re on vacation.

Several weeks ago, the students in the Academy and I had been working together during one of our Implementation/Action Days (also known as “get shit done days”). It’s a day where we carve out 2.5 hrs to come together and work together to DO the things that are always being pushed off…

At the end of our work time together, I polled the group to get their feedback.

Why was it so important to come together and do the work? And what did they get out of it?

I wanted to share the impact with you to encourage YOU to be sure you are carving out the time to DO THE WORK!!

The side effects of carving out time to DO the work:

• Increased confidence, trust and belief in myself.
• Trust in the process – that as I DO – the bigger impact it has on my business.
• Reminds me of “who I am” – the true authentic me (not the person who fears doing things).
• I become better at “asking for help” and then recognizing when I need it!
• Gives me the opportunity to “power through the fear” and do the work.
• I see big momentum when I can actually see the progress I’ve made over the past few months.
• It gives me an opportunity to do those things I’ve been putting off, that I know as I DO them it brings results.
• I have an increased understanding of HOW this marketing stuff really works.
• I can see the goals I set earlier this year getting closer. (In the past, I set goals but never really reached them on my own.)

Your Assignment This Week

So my friend – are you inspired to KEEP doing the work?? I know Summer sets in and we all want more time to relax, and you CAN absolutely BUILD that into your business – but you also have to keep doing the work!

What you’ve been doing the past 3 months is setting you up now for your holiday season (wink wink), so be sure you’re consistent in your marketing systems, your goal-setting, follow through and TRUST that as you continue to do the work – your DREAMS will come true! ?

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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that Work for our industry!

It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!

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