Storytelling when done right is one of the best FREE marketing strategies you can use to grow your business.
It’s also how I have become a MASTER at asking for and receiving referrals.
The way we do this is by educating those people who could come in contact with our potential ideal client.
One of my favorite ways to educate is through storytelling!
This is a fun way of sharing a “case study!”
What is a case study and why should you care?
A case study simply put is the explanation of something in order to illustrate a thesis or principle.
In normal terms, that means showing how you do what you do and the impact it has on your clients!
Case studies don’t cost you anything to do and are a great way to tell the world how valuable your services are. It goes beyond a simple testimonial by showing real-life examples of how you were able to meet your client’s needs and change their lives for the better.
A good case study will read like a fabulous bedtime story where YOU get to play the hero/ heroine.
You want to be sure to give the reader all the necessary background to explain the situation and include any relevant details that will help paint the picture.
You want your story to not only be informative but make it interesting and engaging too 🙂
In reality, case studies are basically success stories written about the concierge services you provide.
When crafting a case study be sure to keep these points in mind!
Who is the story about?
How did they use your services?
What were their results?
Case studies have been a strategy that ALWAYS resulted in dozens of NEW referrals.
This is how we educate the market and our referral sources.
By using REAL life stories to highlight what we really do.
Marketing doesn’t have to suck my friend.
It CAN be fun and entertaining and exciting too.
It’s the WAY to meet your clients halfway!
The reason you may not have as many clients as you want is likely tied to the way you are (or are NOT) marketing your business.
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a multi 6 figure business, went from a team of 1 (me) to 8 employees in under 5-years and won multiple awards, my passion is helping others create the same success for themselves! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that work for concierges, caretakers, assistants, organizers, and other “helper” businesses.
Want to know the easiest ways you can start getting clients?
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business!