Who is Kelly Schaefer, and How Did She Start Coaching Others to Grow Personal Concierge and Errand Service Companies?
I never planned on being an entrepreneur. In fact, my journey started much differently. Back in 1994, as a single mom, I pursued my passion for caring for others. I initially thought I’d find purpose as a lab tech, helping to find a cure for cancer, but I quickly realized that working in a windowless lab—away from people—wasn’t for me. And let’s be honest, I would’ve never survived wearing that ugly white coat!
So, I did what made the most sense at the time: I went to nursing school. For over 20 years, I worked night shifts, juggled motherhood, and gave everything I had to my patients. But as time went on, something deep inside me began calling for change. It wasn’t that I didn’t love caring for others—I always had. But I started feeling this pull to care for people in a different way, a more personal and intentional way.
I’ve always been good at one thing: taking care of people and making them feel loved and cared for. It’s in my DNA. I wasn’t sure what form that would take, but I knew that my ability to serve, nurture, and organize lives would play a role. So, I took the leap, and in 2010, I launched my own personal concierge business.
But it wasn’t smooth sailing. In the early days, clients trickled in slowly, and I often found myself crying behind my computer, wondering what I was doing wrong. I felt so alone, like no one understood the struggles I was facing. Maybe you’ve felt that way too?
Through sheer determination, trial and error, and many late nights, I slowly figured out what worked to grow my business. I started tracking my progress, refining my methods, and eventually, I began sharing my discoveries with other concierges. I hosted quarterly meetings with local business owners, and step by step, we grew together. Soon, concierges from across the country started reaching out for advice, curious about how I had grown my business so successfully.
In 2014, one of my entrepreneurial sisters encouraged me to do more for our industry. She asked, “If you could go back in time, what do you wish you knew when you started your business?” That question became the spark I needed to create a coaching program for other concierges. On a cold Friday in February 2014, with music blasting and a cold beer in hand, I mapped out my entire program with sticky notes covering my office walls. What started as an idea has since evolved into a highly successful coaching and training program for concierges and errand service companies worldwide.
I teach my proven marketing methods because I’ve been where you are. I’ve faced the tears, frustration, and doubt that come with starting and growing a business. I know how hard it is to build something from scratch, but I also know how to help you turn that struggle into success. My passion is helping other concierges not only get more clients and make more money, but also make a bigger impact on the world.
You see, I was just like you—driven by a desire to help people. I was born for this, and so are you. Let’s grow your business together.