Today, I’m going to show you my four-step plan to improve your local networking strategy to market your concierge business.
But first…
We have some BIG things happening over here in the Concierge Academy!
We have been actively getting ready for CALive 2020 – our once a year business and marketing event for people in the personal concierge space.
Have you got your ticket yet?
If not… Whatcha waiting for?
If you’re enjoying the weekly insights and strategies I share with you, imagine what your experience would be if you joined us this April for THREE FULL DAYS?
Three full days with some amazing-ass people doing cool things. Three full days with people who think like you, dream like you, have a vision like you, and who struggle with the same things you’re experiencing.
If you would like to do that, then you NEED to be with us at this year’s CALive!
It’s coming up VERY soon – April 21st – 23rd in Bucks County, PA (that’s 45 mins north of Philadelphia) …
If you don’t have your tickets yet, you need to go to:
https://theconciergeacademy.com/live/
…right away and grab your ticket!
Ok so today I’m going to be sharing with you my strategy for making the MOST of your local networking strategy.
My Four-Part Framework To Rock Local Networking For Your Concierge Business
The one thing that seems to get in the way of people’s networking success is their follow-up strategy.
The reality is … Most people don’t have one!
Or the one they have is outdated and ineffective.
Or they go after the quick win (which doesn’t work very often) instead of focusing on the long game…
Keeping in touch with prospects is key to having a sales conversation. Did you know that 90% of people fail to keep in touch and follow-up long term with prospects and people they meet?
But if I told you that gently and kindly keeping in touch with a prospect could result in thousands of dollars per year, would you do it, then?
Keeping in touch is one of the most overlooked tasks for most people when they’re building a business. This is what happens when you’re NOT focused on money-generating activities and wasting time on ineffective marketing.
The process of keeping in touch, when done effectively, takes someone from “interested in you” to “knowing, liking, and trusting” you, to becoming a new client OR a great referral partner.
Create a System to “Keep In Touch” With Prospects for the Long Haul
How do I know it works?
Because I have kept in touch with prospects for as long as FOUR YEARS! And when their PAIN trumped their fear – they reached out to ME to ask for help.
The thing is, people often don’t buy a service or product until the need outweighs the fear!
(Kinda like how you may be on the fence to attend CALive – but you wont commit until your PAIN of not making the kind of money you want outweighs your own fear!)
So, keeping in touch, gently and in a kind, loving manner is actually your moral obligation!
Just like you, it’s MY moral obligation to show up HERE EVERY WEEK (as I have done for 6 years!) to be here to support you when you’re ready for the help and strategies…
Your focus is to maintain your position as the top-of-mind resource for them, when they decide they’re ready for the help.
But if you don’t keep in touch, guess what? They forget you exist! And the problem with that is: they actually really need you!
Make Keeping In Touch Your Number One Marketing Priority
I’m going to make this realllly easy for you to improve the efforts of your local networking strategy…
The first thing to do is make a long list of people and associates who have ever expressed interest in working with you, or have said “I should hire you” but never did… (that’s code word for “I need you but I’m scared to death to take a chance”).
Once you have your list, start choosing ways to keep in touch!
Part of what I teach my students in the Concierge Academy is about the KIT™ Campaign.
Although our KIT™ Campaign consists of over a dozen strategies, I want to share 3 we use regularly to stay T.O.M. (Top of Mind):
- Send a gentle “just checking in” email.
- Invite a prospect to a talk you’re giving or an event you’re hosting.
- Cut out an article you saw of them in your local paper and mail it to them with a small personal note. (This works great for local based businesses).
Make this a repeatable process and find a way to stay in touch regularly.
Consistency creates trust! And in this industry, trust is one of the greatest factors to converting a client from prospect to paying client and raving fan.
Here’s to getting more out of your local networking strategy!!
Kelly
Oh yeah, and by the way…
Get results in your business, in just THREE DAYS! Take your business and life to the next level with a room FULL of people who believe in YOUR success!
No matter where you are in your business today, CALive (Concierge Academy Live) is designed to CATAPULT you to the next level in your business in just 3 days! CALive is a high-energy, fun, life-changing experience! You’ll leave with lots of new knowledge, HUGE breakthroughs, and most importantly – mindset shifts about what is possible for YOU!
Want to have this experience with us? Grab your seat here – https://theconciergeacademy.com/live/
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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
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