I want to let you in on a little secret.
Not to scare you or push you away but to shine a light on a truth most people won’t say out loud. Especially not the big-shot business “gurus” who have no clue what it actually takes to build a personal concierge business from scratch.
It took me years to make six figures in my business. (Yep. Years.)
And I used to be scared to admit that. Like, “Wait, people are going to judge me if they know I didn’t just ‘pop off’ and hit six figures in 6 months?” But here’s what I’ve learned:
Most personal concierge business owners never even make $25K a year.
That’s not a judgment. That’s just the truth. And if that’s you right now I see you. I was you.
I know what it’s like to leave a stable job, jump into entrepreneurship with passion, and then get hit with all the doubts and fears when things don’t take off fast. Maybe you’ve even had people in your life ask, “Are you sure this is a good idea?”
Yeah. I’ve heard that too.
That’s why I’m passionate about showing other service-based business owners especially in the senior concierge space how to skip the mistakes I made and build smarter, faster, and more profitably.
This post is your roadmap. I’m sharing the 6-step framework that finally helped me break the six-figure ceiling. Ready? Let’s go.
Step 1: Know Your Ideal Clients
I know. I know. You’ve heard this one before. But let me ask you do you really know who your best-fit clients are? If you’re saying “everyone,” then trust me, you’re leaving serious money on the table.
Choosing a specific niche (like providing non-medical senior services) actually helps you get known faster and become the go-to expert. It may feel counterintuitive, but narrowing your focus will expand your results.
Need help getting clear? Read this article on how to thrive in your concierge business by choosing a clear niche.
Step 2: Build in Recurring Revenue
Here’s what changed everything for me recurring income.
You can’t scale or budget without predictable income. When I added recurring service packages to my business, I stopped being a “busy” business owner and became a profitable entrepreneur. Your services should be solving repeat problems not just one-time favors.
Still building your offer suite? Learn about choosing the right services for your concierge business.
Step 3: Become the Go-To Person in Your Area
You want your name to be the first one people think of when they say, “We need help for mom.” That level of reputation isn’t luck it’s strategy.
It’s about doing the right marketing consistently networking, referrals, content, visibility. If you’re invisible, your business isn’t sustainable.
Want to stand out in your space? Here’s how to go from busy work to financial productivity.
Step 4: Show Up Consistently
This is where most people fall off.
They get excited about a new idea or ad or event… and then give up when it doesn’t “work” right away. But business success isn’t about a single marketing tactic it’s about consistency.
Whether you’re following up after events or nurturing your email list, showing up regularly is what builds trust and, ultimately, revenue.
Step 5: Know the Right Online + Offline Strategies
Marketing a senior support business is different from marketing a product. You’re selling trust. And to do that, you need both a strong local presence and an optimized online strategy.
That means being easily found in search engines, showing up in your community, and positioning your services clearly. It’s not about looking “cute.” It’s about being findable and trustworthy.
Step 6: Grow Beyond Yourself
This is the part most business owners don’t plan for.
Eventually, if you’re doing the work, you’ll grow to a point where it’s not just you anymore. That’s when you start building a team, delegating tasks, and expanding your impact. If you want to hit six figures and stay there you can’t do it all alone.
And yes, that might sound scary. But it’s also exciting. This is how you scale from side hustle to CEO.
Final Thoughts
Here’s what I know for sure…
If you try to build a business alone, you’re going to hit a wall. Probably more than once.
But if you follow a proven path and surround yourself with the right people you can break through.
That’s why I created the Fully Booked Program. It’s not about hype or empty promises. It’s about real strategies, clear systems, and community.
You don’t need another ebook or vague podcast episode. You need step-by-step direction on:
How to get started
How to get clients
How to price your services
How to market effectively
How to create income stability
If you’re ready to stop guessing and start growing, I invite you to join us.
Let’s build your profitable senior concierge business together.
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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