My Real Struggles with Pricing Concierge Services
If you’re in the personal concierge world and wondering how to start a profitable senior concierge business, let me tell you you are not alone. One of the most confusing and frustrating parts of building my business was figuring out what to charge.
Back in 2010, when I was just starting out, I did what most people do. I snooped on every other concierge website I could find. Some shared their prices, others didn’t. Some had a 30-minute minimum, some an hour. Some sold bundles, some offered vague packages. Sound familiar?
Honestly, I was lost and I mean capital “L” lost.
I even read books on pricing strategies. They said things like, “charge hourly,” “sell in packages,” or “price per project.” Ugh. No clarity. Just more confusion.
So I did the only thing I knew to do I just started.
I set my rate at $25/hour. It felt reasonable. It felt fair.
And no one hired me.
I remember thinking I had my first real client a local doctor who walked me through his overstuffed closets. I was ready to organize and beautify his space, only to hear, “I could never ask you to do that.” What?! I left his home embarrassed and confused.
That night, I raised my rate to $35/hour.
And my phone started ringing.
It worked for a while. But the grind of selling hour after hour wore me down. I constantly had to sell myself, and I was exhausted. Emotionally and financially, it wasn’t adding up. More overhead, less income. I’d cry to my husband, “I work so hard but I’m barely making money.”
I needed perspective. So I hired a coach.
She told me to raise my rates. I tried. But it felt heavy energetically wrong. Then another coach suggested I sell my time in “blocks.” That helped… until it didn’t.
Eventually, I discovered what finally worked: a membership model. This changed everything.
Sales became predictable. Hiring decisions became clearer. I was able to pay myself consistently without hurting cash flow.
And now, we attract the right clients. Clients who say “yes” again and again.
Why Membership Pricing Works
Our “perfect pricing model” isn’t just a one-size-fits-all. Your pricing has to fit YOUR goals, YOUR value, YOUR market.
Some of the core factors I teach in our model include:
Setting pricing that makes sense to clients and supports your income goals
Knowing when to offer “wild card” promotions for fast cash flow
Getting out of the hourly mindset that’s holding you back
It’s not just about raising prices. It’s about building a business not just a job. That’s something I talk about a lot in this post: From Busy Work to Financial Productivity. You’ve got to shift from doing “busy” work to building something that works for you.
Want more support choosing the right offers and services for your clients? You’ll love this post on Choosing the Right Services for Your Concierge Business.
And if you’re still confused about your value, read this powerful reminder: What Your Time is Worth as a Service Provider. It might just change how you see your business and yourself.
Let’s Get Real
You’ve got the heart, the hustle, and the talent. Now you need pricing that reflects your worth and supports your mission. Whether you’re offering non-medical senior services, organizing homes, or running errands for aging adults this business is needed. And it can also be profitable.
Stop giving away consultations for free. Stop guessing your way through your pricing. Let me help you shortcut the stress.
It’s Your Turn
You don’t have to spend years trying to figure out what took me a decade to learn. In just 3 hours, you’ll have your pricing mapped out hourly, packages, retainers, promos the whole thing.
Let’s get your pricing on point so your business can finally support the life you’re building.
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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