How to Get Clients? The Way You Market Your Local Concierge Business Has Changed – for 2025
Here’s What You Need to Know:

If you’re getting ready to start your business or you’re already running a personal concierge, errand service, or local service business, the way you get clients in 2025 – has changed compared to years past.

It’s an ongoing shift in the market.

What worked in 2010 – no longer worked in 2015.
What worked in 2015 – no longer worked in 2021.
What was working in 2021 – no longer works (in the same way) in 2025.

If you’re struggling to make more than $2K a month (consistently) this is especially important for you. 

The truth is, how people find and hire local service providers has changed, and if you’re still using outdated strategies, you’re making marketing harder than it needs to be.

In 2025, the key to growing your service-based business isn’t just about being seen, it’s about being found by the right clients in the right way. 

Today I’m breaking down the top three marketing shifts happening in the local service industry and what you need to do to attract more high-quality clients this year.

Want even more actionable strategies? And take this conversation deeper with me?

Join my free workshop: “4 Ways to Get More Clients in 2025 – What’s Working Now.”

Click [here] to grab your spot.

1: One-Size-Fits-All Marketing is Dead

The Shift

People don’t just want “help”, they want help tailored to their exact needs. If your marketing is too broad, you’re blending into the background instead of standing out.

The Data That Supports This: 

• Consumers are 2.1x more likely to choose a business that speaks directly to their unique situation. (Google Consumer Insights, 2023)
• Searches for hyper-specific services (like “concierge for busy moms” or “errand service for seniors”) have increased by 30% in two years. (Think With Google, 2024)
• 65% of customers prioritize businesses that “get them” over those offering the lowest price. (Edelman Trust Barometer, 2023)  👈This is HUGE!!! 
  
  

What This Means for You

Stop marketing as a “general helper.” If your website and social media just say things like “concierge services” or “errand running,” you’re making it harder for people to understand why they should hire you over someone else.

Start positioning yourself as the expert for a specific type of client.

Instead of: “Errand Services”
Say: “Errand Services for Professionals Who Work Long Hours”

The more specific you are, the more you attract the right clients, people who immediately recognize that you’re the exact solution they need.

2: People Are Searching for Niche-Specific Services

The Shift

People aren’t searching for generic service providers anymore—they’re searching for specific solutions to their problems.

More Data to Drive It Home: 

• 70% of local service searches now include detailed qualifiers. (Example: “pet-friendly house cleaners” or “personal assistant for executives.”) (BrightLocal, 2023)
• Problem-based searches (like “help aging parents with errands”) have increased by 47% in the last three years. (HubSpot, 2024)
• Service businesses that position themselves as a solution to a specific problem convert 35% more leads into paying clients. (Localogy, 2023)
  
  

What This Means for You

Stop marketing by listing a long menu of services. Many business owners fall into the trap of thinking, “If I offer everything, more people will hire me!” But in reality, a laundry list of services confuses potential clients and dilutes your messaging.

Start talking about the exact struggles your ideal clients face.

Instead of making people guess how you can help them, spell it out clearly.

Instead of: “Concierge & Errand Services”
Say: “Errands & Daily Support for Seniors Who Want to Stay Independent.”

Instead of: “Home Organization”
Say: “Experts in Garage Organization” or “Declutter Your Home Office in a Weekend.”.

The more specific your messaging is, the easier it is for the right clients to find you.

3: Local Marketing is Not the Same as Online Marketing

The Shift

If you’re marketing like an online entrepreneur… relying on fancy funnels, CRMs, paid ads, and trying to go viral on Instagram—you’re playing the wrong game. 🛑This! 

Local service businesses thrive on trust, relationships, and community visibility—not flashy online tactics.

Even More Flashy Data You Didn’t Know You Needed: 

• Consumers are 4x more likely to hire a local service business based on word-of-mouth and community recommendations over online ads. (Nielsen, 2023)
• 74% of people say they trust referrals from their friends and neighbors over digital marketing when looking for service providers. (Sprout Social, 2023)
• Social media posts from real customers and community members drive 5x more conversions than branded business content. (Social Media Today, 2024)
  
  

What This Means for You

Stop relying on online marketing tactics meant for digital businesses. A personal concierge business is not an e-commerce store. You’re NOT an “online coach” or “social media expert”. = You don’t need to go viral or master complicated sales funnels to book clients.

Start focusing on community-based marketing. Want more referrals? Make it easier for happy clients to talk about you.

Here’s what actually works for local service businesses:

• Referrals and networking: Leverage personal connections and past clients for word-of-mouth growth.
• Online and offline community groups: Find out where locals look for service providers and show up there.
• Local content and visibility: Build relationships in your area and become the go-to name for your service.

Your ideal clients aren’t scrolling on social media looking for help, they’re asking friends and neighbors. Be the business your community is always talking about.

Final Thoughts: Is Your Marketing Keeping Up?

If you’re still relying on outdated strategies that don’t match how real people search for and hire local services, it’s time to make a shift.

Your ideal clients need what you offer—but only if they can find you. 

Want to learn the top strategies that ARE working right now?

THIS is YOUR LAST Call to Join my free workshop: “How to Get More Clients – What’s Working Now” – We go live on Thursday! 

Click [here] to grab your spot.
 

************************************************************

Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a multi 6 figure business, went from a team of 1 (me) to 8 employees in under 5-years and won multiple awards, my passion is helping others create the same success for themselves! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that work for concierges, caretakers, assistants, organizers, and other “helper” businesses.

Want to know the easiest ways you can start getting clients?

Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business!