The final quarter of the year presents a huge opportunity to grow your senior concierge business if you plan early and strategically. Whether you’re just learning how to start a profitable senior concierge business or you’re ready to scale, the holiday season is when your business can really shine.
The truth is: this season isn’t just about spreading cheer. It’s about preparing to meet a surge in demand, marketing your services smartly, and positioning your business for long-term growth. I’ve seen one small holiday campaign grow into a $5,000 project with a single client just three years later. That’s the power of planning!
To help you prepare for your most profitable season yet, here are five essential holiday planning tips to elevate your senior concierge business:
1. Tackle the Things You’ve Been Avoiding
Before the holiday rush hits, handle the back-end tasks you’ve been pushing off. Think:
Automating client onboarding
Simplifying contract signing
Creating a smoother service tracking system
Imagine you suddenly landed 10 new clients. What parts of your business would crack under the pressure? Fix those first. You’ll never regret preparing your business infrastructure before it gets busy.
Also, this is the perfect time to revisit your pricing. If you’re unsure whether your rates match the value you provide, get clear with your pricing so you’re not scrambling to adjust it later when it’s too late.
2. Map Out Your Holiday Marketing (Seriously Do This)
Too many concierge business owners wing it when it comes to holiday marketing. Don’t be that person.
Instead, review:
What services clients requested last year
Your best-performing packages and promotions
What channels drove results (social media, email, word of mouth?)
Now plan for this year. If something didn’t work, change it. If something worked really well double down.
3. Hire and Train Holiday Help
Hiring seasonal help isn’t just about getting support it’s about protecting your sanity and maintaining quality service during your busiest months.
Start now so you have time to train your team before the rush begins. Whether it’s someone to help with errands or a backup assistant to manage tasks behind the scenes, planning now gives you breathing room later.
Need help choosing what services to offer or how to delegate smartly? Read this guide on choosing the right services for your concierge business for some strategic clarity.
4. Set Holiday Work Schedules Early
If you have a team, define your holiday availability early. Let them know the peak periods where you’ll need all hands on deck typically between Thanksgiving and Christmas.
Make sure everyone is aligned with expectations and boundaries. Then, offer flexibility where you can. For instance, our team gets extra time off between Christmas and New Year’s, when client demand naturally slows down. It’s a balance between hustle and rest and it’s 100% manageable when you plan ahead.
5. Add Business Support Behind the Scenes
Don’t forget: support isn’t only about client delivery. You may also need help behind the scenes.
Ask yourself:
Do I need help answering client inquiries?
Is someone managing my social media promotions?
Are there admin tasks that can be outsourced?
Last year, I hired someone just to manage our social media from mid-November to mid-January and it was a game-changer. Staying visible online during the holidays is critical, especially since social proof often drives last-minute purchases. If you’re not promoting consistently, you’re missing sales.
Want a stronger marketing foundation going forward? The post How Concierge Businesses Can Use AI is packed with tools to help you automate and streamline efforts in smart, strategic ways.
You Can Still Crush Your Year-End Goals
If you’re ready to step up your game this holiday season and stop making excuses (“I didn’t have time!”), the moment to prepare is now not October.
Your future clients are already planning. Will they find you, or someone else?
You’ve got the tools, the heart, and now the plan.
BONUS TIP: Curious how other concierge business owners are hitting six-figures while avoiding burnout? Take a peek at this guide on financial productivity you’ll walk away inspired and equipped!
Let this be your best holiday season yet!
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