Do THIS Before Christmas: Prep Now to Profit Later
Hey friend,
Let’s pick up where we left off last week… because I’ve got some real talk for you.
Early planning is the name of the game if you want to end the year with a bang AND start the next one with your feet already on the ground. We talked last week about 4 Ways to BOOST Your Sales During the Holidays (catch up here) but today we’re going even deeper.
Offering your concierge services during the holiday season is hands-down one of the best ways to get noticed, build momentum, and create long-term client relationships.
This is how I built my business year over year.
I once launched a tiny holiday promo nothing fancy, just a few emails and a couple phone calls and three years later, that same client came back with a $5,000 project. All because I stayed consistent and visible. THAT is the power of being proactive, my friend.
Whether you’re in the early stages of learning how to start a profitable senior concierge business or you’ve been at this for years, what you do right now matters for months to come.
Take Care of the Stuff You’ve Been Avoiding
You know that list in your head… the things you “should” be doing, but haven’t?
It’s time to get those done. Whether it’s:
Updating your onboarding
Setting up a better contract system
Launching that email campaign
Finally raising your rates (yes, do it!)
Let’s say I dropped 10 new clients in your lap today (Merry Christmas). Would your systems hold up? Or would it all come crumbling down like your cousin’s overambitious gingerbread house?
Whatever would break is where you need to start. Fix the foundation now, so you’re not scrambling later.
Want more clarity on this? Check out this post on From Busy Work to Financial Productivity to shift your energy from scattered to strategic.
Plan Your Marketing and Promotions (Like…NOW)
I can’t scream this loud enough: Plan your marketing before it’s too late!
If you’ve been around the block for a year or two, pull up last year’s data:
What worked?
What flopped?
What questions did people ask the most?
What were your top-selling packages?
Where did your referrals come from?
If this is your first holiday hustle, now’s the time to start tracking like a boss. I mean it keep notes on emails sent, calls made, responses, promos, social posts. This data is your goldmine for next year.
And hey if you’re still unsure about how to talk about your services in a way that doesn’t make you sound like “just another flyer in the mailbox,” read this: Are You Just Another Flyer in the Mail?
Spoiler: You’re not. And you shouldn’t market like you are.
Hire and Train Seasonal Help Before You Need Them
One of the biggest lessons I’ve learned (the hard way!) is that if you don’t prep in advance, your own holiday ends up at the bottom of your to-do list.
You’re helping everyone else decorate, wrap, ship, organize, and manage and meanwhile your own tree goes up December 22 and your gifts show up Christmas Eve (thanks Prime, lol).
If you know the season is going to be busy, hire early. Vet people now. Train them now. Set them up for success now.
You don’t need a huge team but even just one reliable seasonal helper can make your holiday workload so much smoother.
And if you’re wondering how to hire or what exactly to delegate, you might love this article on Best Tools for Better Business Planning. Because the right tools (and people) are game changers.
BONUS: Other Holiday Prep Tips
Here’s a quick checklist of things to consider so you’re not scrambling at the last minute:
Set your out-of-office days now (yes, YOU get time off too)
Schedule your holiday content in advance
Create holiday bundles or VIP day offerings
Order your client gifts early
Communicate cutoff dates for service availability
The more you prep now, the more you’ll enjoy later. And I don’t just mean peppermint mochas and Hallmark movies (though yes, those too).
One Final Reminder
All of us me, you, the newbies, the seasoned pros we ALL started somewhere.
The difference between those who succeed and those who don’t?
They. Don’t. Quit.
They make a plan.
They show up.
They do one thing, then the next thing, and the next.
Success isn’t magic. It’s strategy + consistency + belief in yourself.
So get moving before the holidays sneak up behind you like a rogue reindeer.
Oh and don’t go too far! I’ve got a CRAP TON of juicy resources coming your way over the next couple of weeks to help you kick off the new year strong.
Let’s finish the year like a pro and start 2025 with clarity, confidence, and maybe even a little cash bonus
Keep going I’m cheering for you
Kelly
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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