As someone who has a personal concierge business, I have to tell you…The Holiday time is where it’s at! The holiday season is ideally a Concierge’s DREAM! I love this time of year because we get to help soooo many more people!! The holidays notoriously are a high stress time of year because busy professionals and business owners alike are juggling the increased time constraints that come with holiday prep, travel, visiting family, volunteering, school events, holiday parties and just trying to keep it all together!
And this year – who knows what the “added” stressors are.
We have approximately 2 months left to market, help our clients, AND boost our holiday season sales before Christmas!!
So, how then will you focus on promoting YOUR concierge business during the holidays?
In today’s post I share 4 ways you can BOOST your holiday season sales RIGHT NOW! Plus I have an added opportunity for you as well ?
1. Highlight WHAT you do for clients through pictures!!
A picture really does speak a 1000 words! Be sure you are using PHOTOS of the work you do! Have pictures from the decorating or gift buying you did last year? Use them again this year! Pictures (just like testimonials) are an amazing and FREE way to promote to SHOW others the magic you create for your clients!
2. Understand WHO your customers are.
Like with any marketing, knowing who your buying customers are MUST be at the basis of all your marketing. Who needs you most right now? And more importantly WHY do they need you? Make sure you are conveying their biggest needs and desires through your marketing.
3. Get on the “PROMO” bandwagon.
The holiday season is a GREAT way to reach NEW customers and clients. Come up with an easy promotion that your ideal customers will say YES to. Decide on a holiday “special” that you offer new customers to “try” out your services this year.
4. The Integrous “Offer”
Some marketing experts call this the “Up – sell” – but we believe that we don’t need to “SELL” our clients. But you should certainly be “offering” to help! Who do you already work with that could use MORE love and support during the holidays? Call them and remind them of ALL the ways you can help eliminate holiday stress.
Make sure you’re focusing on finishing this year strong while also being of greater support to your community and current clients through your Holiday Marketing!!
When I first started my business in 2010 – My first “real holiday” season was 2011.
As the holiday season rolled around I kept thinking, “Hmmm , I think I should do something special for the holidays” …
But by the time I got around to it – it was too late…
The next year – I tried to plan out the holidays again – AND yet again – I failed miserably!! It was partly because I was getting “busier” with client work in general and ALSO because I wasn’t planning properly…
That’s why every year – I take my students through and show them step by step HOW to successfully market during the holidays and how to PLAN their holiday season sales in a way that makes $$ right away.
If you would like to learn exactly how my team and I promote our services during the holiday, attract clients that will stay with us year after year and work with more and more local companies…
You can learn everything we do and the unique offers we make to increase your OWN Holiday sales – with our special Holiday Promo Workshop!!
You can grab this on demand workshop right NOW – and begin implementing by morning!
I’ve taken all our years of being in business and share with you exactly HOW we triple our 4th quarter revenues year after year.
Want to increase YOUR revenues over the holiday season? Don’t miss out on this training! And as MY gift to you – we even slashed the price!
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business