4 Ways to BOOST Your Concierge Business Sales Right Now
The holiday season should be a Concierge’s dream, right?
It’s the ultimate time of year when busy professionals, overworked parents, and yes seniors need more help than ever.
But here’s the kicker…
Even though this time of year is prime real estate for service providers like us, too many business owners still miss out. Either they didn’t plan… they got too busy… or they just didn’t know how to leverage the holiday chaos into sales.
You’ve had about 6 weeks already to ride the “holiday season wave” – and if you haven’t yet? Don’t panic. I’ve got you.
So today, I’m breaking down 4 simple ways to boost your holiday sales RIGHT NOW – even if you’re late to the party. These apply whether you’re just getting started, or you’re running a profitable senior concierge business already.
And yes stay tuned because in just a couple weeks I’m sharing something extra amazing to make sure you never miss the holiday momentum again.
Let’s go
1. Show Off Your Work – With PHOTOS
Let me say this loud: A picture really does speak a thousand words.
So if you’ve been doing all this incredible work decorating homes, running errands, managing gift buying but you’re not showing it off? You’re leaving money on the table.
Use photos from last year if you’ve got ‘em. Post them on your social, your newsletter, even your website. I tell my students this all the time: Photos build trust. Photos are PROOF. People need to see what you do to feel confident reaching out.
If you want more tips on how to showcase your work without it feeling salesy, check out this guide on how to stand out in business. So many people blend in, and that’s costing them clients.
2. Know WHO You’re Talking To
You’ve heard me say this before, and I’ll say it again: If you try to talk to everyone, you’re talking to no one.
So who’s your person this season?
Is it the adult daughter caring for two aging parents and also planning holiday dinners?
Is it the senior who wants to stay home but can’t manage the grocery runs and holiday prep?
Understand who you’re serving, then speak directly to their pain points. They’re stressed, overwhelmed, and exhausted. Your services should sound like the solution (because THEY ARE).
If you need help narrowing in on the right people, read Marketing to Your Right Fit Client. Because when you get clear on WHO needs you, sales get a lot easier.
3. Offer a Simple “Holiday Promo”
Here’s the thing: You don’t need a 15-step funnel. Just a simple holiday offer your ideal customer can say YES to.
Think:
“Try 2 hours of holiday help for $XX.”
“Free gift-wrapping with any booking in December.”
“Holiday errands package for new clients”
The idea is to lower the barrier for someone to try your services. Once they get a taste? They’ll be hooked.
Don’t overcomplicate it. You’re just giving them a little nudge to take the first step.
P.S. – This is a great time to revisit your pricing. You want your holiday promo to feel like a DEAL but not a discount. (We don’t do discounts, remember?) If pricing is tricky for you, check out this breakdown on getting clear with your pricing.
4. The Integrous “Offer” (Not the Upsell)
I know the term “upsell” makes some of you cringe. It sounds salesy, pushy, and awkward.
But I want you to flip the script.
This is not about squeezing money out of your clients. It’s about offering more support to people who already trust you.
Ask yourself:
Who do I already work with that might need more this month?
Who’s already overwhelmed that I can lighten the load for?
Pick up the phone. Send a message. Say:
“Hey, I know the holidays can be wild. I just wanted to remind you I can also help with [XYZ]. I’ve got a few openings this week if you want me to jump in! ”
It’s THAT simple.
And trust me: when you serve with integrity, your clients will say yes again and again.
Let Me Be Real For a Second…
When I first started my business in 2010, I knew I should be doing something for the holidays. But every year I would miss the window.
One year I just forgot. The next I got too busy. Then I told myself, “Oh well, maybe next year…”
Sound familiar?
That’s why EVERY year I now walk my students through how to plan, prep, and SELL during the holidays. We literally map out the entire season, step-by-step, together.
From Nov 1st to Dec 31st. Every promo. Every offer. Every client touchpoint.
And that’s why I’m saying this to YOU now:
Don’t wait.
Plan this week.
Map it out. And go!
Your Assignment This Week:
Choose ONE of the 4 strategies above
Create a simple action plan
Post, promote, or call someone and DO IT
Finish the year strong, my friend. You’ve got this.
And hey, if you’ve ever wondered whether starting a concierge business for seniors is actually profitable? It is. 100%. And the holidays are proof.
Need help turning your energy into action? This blog post on From Busy Work to Financial Productivity is packed with real steps to get focused and make that bank.
Let’s wrap up this year not just “busy”… but booked and profitable.
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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