When I first started my concierge business, I had no clue where to spend the little start-up cash I had.
I started with 2K upfront.
That went very quickly.
Website (which my hubby and I spent 3 months building ourselves, business insurance, business cards, rack cards, URL, …
NONE of those brought me my first paying clients. (But insurance is a necessity no matter what!)
Today I want to share with you the 3 things that have the biggest return on investment + the difference between an investment and an expense…
An expense is something that drains your resources.
An investment is something that pays you back in time and money over the long term.
A Cup of Starbucks = Expense
A Nespresso or Cappuccino Maker = Investment
Investments often “feel like” an expense because we look for an “immediate” return, but they have a far greater return when you look at the time they save or the money they create on the “back end”.
The TOP 3 Investments you can make in yourself and your business:
1) People and Relationships
Most of your business will come from there.
So much time + money are lost when you don’t have a strategy or a system to what you’re doing.
For example a simple “system” is to use all the leftovers in the fridge on Thursday night for dinner ? It becomes part of your process.
Systems SAVE $$
3) Knowledge and Shortcuts
People often think they’re “saving money” by trying to figure things out on their own.
Growth and success are directly correlated by the speed at which we implement, make decisions, and pivot.
Your education doesn’t have to stop at college. Not only does learning a new skill help keep your mind fresh and relevant, but it makes YOU more valuable. Once a seed of knowledge is planted, you can never unlearn it.
THIS is the difference between expenses and investments and why investing in yourself has the highest ROI of all….
As Tony Robbins says, “The key to success – model the best!”
“Whatever you want in life, someone has already discovered how to get it — and you want to figure out what they are doing right. Someone can likely save you time and pain with the knowledge they’ve gained in their own experiences”.
Oh, I almost forgot… one of the BEST ways you can invest in yourself this year is by joining us at CALive2021! A 2 Day Workshop where we work ON Your business in “Real-Time”.