Many people email me to ask “How to Price” their concierge services. Today I want to share and highlight the top 3 ways you can price your concierge services this year.
As we reflect on 2020 and prepare for 2021 one of the questions you may still be struggling with is “how to price your concierge services”. And whether you offer concierge, personal assistant, caretaker or organizing services… I want to share with you the TOP 3 ways you can Price your services so that you can go out and confidently talk about what it is you do!
I want to share 3 different pricing models you can use to price your services this year.
In The Concierge Academy, we dive deep into pricing models and finding the RIGHT pricing for EACH and every student based on their business and their goals. But today, I will share with you 3 of the many possibilities. These 3 pricing models have been part of my business growth throughout the years.
1. A La Cart Services
Oftentimes, you’ll have people asking you to do one specific job or task for them. A La Carte works BEST for these situations. You can price the job based on what they need. This could be a flat fee for a specific service or it could be a price per hour for a specific request. This is exactly how we price our corporate wrapping events that we hold or when we partner with another business. That A La Carte or “Flat Rate” pricing works really well for those gigs! I always recommend though that you are only saying YES to work you REALLY want to do AND have the skill-set to do!
This pricing model is GREAT for those one-off jobs but NOT so good at building long term clients or profitability.
2. Bulks of Hours (Service Packages)
This is great when a client may have a larger project or isn’t sure how to USE your services just yet. You can create a “package” of hours and then help your clients understand exactly HOW to use you and how your services will open up time in their life.
You can get really creative here. What types of service packages would your ideal clients jump up and down for? Is it a small package? Or perhaps a larger bulk package such as a 40 hr. package. You can do whatever feels right to you!
This pricing model is great when you need a quick CASH INFUSION!! Sell a package of your concierge ( or organizing ) services upfront and deliver later. This helps when you need cash in the door quickly! This is especially useful for yourself when you are ready to invest in something that will help your business grow. Growth always requires cash no matter how long you’re in business, and this is a great model to help boost your bottom line all while giving an incredible service!
3. Retainer Based Packages
In this type of program, clients sign up for a set number of hours each and every month, quarter, or even year! You want to be sure you are “bulking up” what your clients get when they enroll in one of your retainer packages. That’s all part of WHY they want to do business with your over and over. Get creative! What can you add in as a bonus or perk that you don’t share with your A La Carte clients?? Always make your retainer clients feel OOBER special! These packages can range from a few hundred dollars to a few thousand dollars!! (I’ve even created a $50,000 package!!)
This pricing model is BEST for long-term growth and profitability!! But with this, also comes hiring, firing, and other business struggles you haven’t even considered yet … That’s why working with a mentor long term is part of MY success!!
Your assignment this week:
How can you update or change your pricing models and packaging this year? Having a simple pricing strategy is one of the greatest things you can learn as you grow your caretaker, organizing or concierge business so make sure you have that nailed down!
********
Are you struggling with how to charge for your services? Would you like to maximize sales and create cash on demand? Most people start out charging too little – OR they price strictly “by the hour”.
Pricing in that way can take you a very long time to reach your financial goals – and over time – it’s NOT leverageable.
Want to quickly decide what you’re going to charge, what packages you’ll offer, AND how to scale your business with a “retainer” model?
Our pricing training does just that! Plus we show you how to STOP doing “free consultations” that are often a waste of time! ( we show you what to do instead! )
Make more money and hit your income goals faster with our On-Demand Pricing Course.
Click HERE to find out more…
Begin right away and have your pricing structure and packages created by morning!
*********
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a multi 6 figure business, went from a team of 1 ( me ) to 8 employees in under 5 years, and won multiple awards, my passion is helping others create the same success for themselves! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that work for concierge, caretakers, assistants, organizers, and other “helper” businesses.
Want to know the easiest ways you can start getting clients?
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business
