One of the most common questions I receive is: “How do I price my concierge services?”
Whether you’re just starting out or looking to refine your offers, pricing can feel tricky and even stressful. You might be wondering:
Should I charge hourly or per project?
What if my clients want something custom?
How do I create reliable, long-term income?
Let’s break it all down. Today, I’m going to walk you through 3 different pricing models that have supported the growth of my own concierge business over the years. These strategies apply whether you run a personal concierge, senior concierge, or non-medical home support business.
Especially if you’re focused on how to start a profitable senior concierge business, getting your pricing right is essential for long-term success.
And don’t worry I’ll also help you avoid underpricing your services (a mistake so many make starting out). You’ll leave with the confidence to build your income while helping your clients reclaim their time.
1. A La Carte Services
A la carte pricing works well when someone needs a specific task or job completed like picking up medications, handling a one-time organizing project, or doing event-based errands. It’s perfect for:
Single service requests
Special events
Holiday gift wrapping (a big hit with corporate clients!)
With this model, you can choose between a flat fee or hourly rate based on the task.
Pro Tip: Only say yes to jobs you’re excited about and have the skills to complete. You want to protect your time and energy for the right-fit clients.
That said, a la carte pricing is not the best long-term growth model. It’s harder to predict income or build ongoing client relationships this way. So while it’s a useful tool, it shouldn’t be your only pricing strategy.
Want more clarity around when and how to charge for your time? You’ll love this guide: What Your Time Is Worth As a Service Provider
2. Bulk Hour Packages (Service Bundles)
This is a great entry point for new clients who aren’t quite sure how to use your services yet. You can offer a package of 10, 20, or even 40 hours at a set rate and then help guide them to use those hours in ways that open up more time and reduce stress in their lives.
This model gives you a cash infusion upfront (yes please!) and allows your clients to test your services with less pressure. You get paid now and deliver services over time.
It’s also a helpful structure when you’re preparing to invest in training, systems, or business planning tools, since it helps with predictable revenue.
Need help mapping out what to include in your packages? Check out: Choosing the Right Services for Your Concierge Business
Bonus Tip: This is a fantastic model when you want to offer seasonal promotions or create urgency around limited-time packages (think: “Spring Refresh” or “Back-to-School Support”).
3. Retainer-Based Packages
If you’re aiming for stability, predictability, and long-term growth, this is the gold standard.
With retainer-based pricing, your clients commit to a set number of hours each month or quarter. These packages are often more comprehensive and offer your clients added value like:
Priority scheduling
Bonus services
Custom perks or seasonal gifts
This model helps build client loyalty, recurring income, and the opportunity to scale. Yes it’s where hiring a team or outsourcing may come into play, but that’s how you grow beyond a one-woman (or man) show.
And yes, I’ve even sold a $50,000 concierge package using this model.
If you’re wondering how to go from a few clients to sustainable income, don’t miss: How to Scale My Personal Concierge Business
Which Pricing Model Is Right for You?
Here’s a quick breakdown:
Your Weekly Assignment:
Take some time to review your current pricing structure. Ask yourself:
Am I undercharging or overdelivering?
Do I have a mix of pricing options for different client needs?
Am I attracting the type of client I really want?
Even if you already have clients, updating your pricing model can give your business the boost it needs financially and energetically.
Still unsure how to start?
Our On-Demand Pricing Course walks you through exactly how to package, price, and confidently talk about your services plus how to stop doing those time-wasting “free consultations.”
Final Thoughts: It’s Time to Price for Profit
Pricing isn’t just about numbers it’s about the value you provide and the freedom you’re creating in your business.
If you’re serious about how to start a profitable senior concierge business, your pricing model is one of the most important tools in your toolbox. It’s what supports sustainability, confidence, and even your ability to serve more seniors who want to age in place with dignity and ease.
If you want to take the next step, be sure to explore:
TaskRabbit vs. Personal Concierge Services to better position your unique offerings
From Busy Work to Financial Productivity for shifting into CEO-thinking in your business
Pricing can either hold you back or help you rise so let’s make it your secret weapon.
You’ve got this
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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