TaskRabbit vs. Personal Concierge Services: What’s the Difference & How to Compete
Why Personal Concierge Services are Different from Gig Work Thinking about starting a personal concierge business but feeling a little hesitant? Maybe you’re worried about the risks of working with new clients, or perhaps you’re wondering how to find clients for your concierge business, especially with big platforms like TaskRabbit and DoorDash in the mix. […]
Are You Just Another Flyer in the Mail?
Is Your Marketing Just Another Flyer in the Mail? Here’s How to Stand Out We just wrapped up open enrollment for Fully Booked Business Club (FBBC) and part of my post-launch process is always a deep, thorough review… I teach my students to do the same because what gets measured gets improved. So as I […]
The Secret to a Thriving Personal Concierge Business? A Clear Niche
The Secret to a Thriving Personal Concierge Business? A Clear Niche Let’s be honest … choosing a niche can feel really uncomfortable. It can feel like you’re boxing yourself in, turning away potential clients, or making a decision that’s too permanent. And if you’re someone who knows you can help a lot of different people […]
5 Ways to Be the Face of Your Senior Concierge Business
5 Ways to Be the Face of Your Senior Concierge Business One of the most overlooked ways to get the word out about your senior concierge business? Yep your face. A professional headshot. If you’re a concierge, personal assistant, caretaker (or any kind of personal service provider), let me tell you something loud and clear […]
What Facebook Memories Can Teach Your Concierge Business
Do you get all nostalgic when those “4 years ago today” Facebook memories pop up? I do! I loooove seeing my kids when they were little. Just the other day, one popped up from when my son—who’s now 20!—got his driver’s license. FOUR years ago. How?! And naturally, because I’m me, this got me thinking […]
Stop Wasting Time Marketing to the Wrong People
Marketing 101: Stop Wasting Time and Money on the Wrong People Every single day, I walk from my mailbox straight to my recycling bin. No lie. 90% of what Kim (our sweet-as-pie mail carrier) delivers… ends up in the trash. Why? Because it’s full of ads for stuff I don’t want, don’t need, and will […]