After Colby Graduates, What Comes Next? (Marketing Lessons You Need!)
After Colby Graduates, What Comes Next? 2022 should’ve been the year my son Colby graduated college. But traditional college wasn’t the right path for him. Midway through his sophomore year, he made the brave decision to come home and start working full time. No set-in-stone plan. Just forward motion while figuring things out. And that’s […]
What to Do When Social Media Shuts Down
Holy guacamole. Yesterday was wild. Facebook. Instagram. WhatsApp. ALL DOWN. At the same time. And I could feel the ripple effect through the business world. For some marketers, it was full-on “Oh crap, what now?” They were scrambling. How would they connect with clients? How would they sell their services? How would they reach new […]
Start a Profitable Senior Concierge Business Today
Start a Profitable Senior Concierge Business Today A lot of people LOVE the idea of starting their own business. And honestly, same. Starting my business was hands-down the best decision I ever made for myself, my family, my sanity, and my pocketbook. But the truth is: if you’re serious about building a senior concierge business, […]
Why Most Marketing Fails in Your Concierge Business
All the Things That Didn’t Work (and What Actually Does) When I tell you I’ve tried it all, I mean it. Networking groups Business expos Local events Print advertising Giving my services away for free Raffling services at big fundraising events Volunteering to “rub elbows” with the “people with money” Flyers in the grocery store […]