When I first started my concierge business, I had no idea what I was doing. Y’all know the story by now…
I had NO CLUE how to build a business. I knew nothing. Zilch. Nada. When people told me to “go networking,” I literally Googled “how to network.” Yep, that was this girl right here!! But alas, I DID start my concierge business.
Obviously, I did all the things everyone else does too. I scoured the internet. I stalked other peoples’ websites. And I spent hours and hours and hours (over a few months) reading every article, book and resource I could get my hands on. I did most of the “research” while I was still working my FT gig as a Registered Nurse at a VERY busy inner-city hospital.
Most of the information I found about “how to start a concierge business” was mostly really “generic” information.
Other stuff I found – I literally devoured!! But then I realized that everything in these books told me how to “start files” and “get insurance” and decide whether I wanted to be an LLC or an S-Corp (I actually opted to start as a Sole Proprietor until I was certain I would be a viable business). But none of these resources really told me, in an experiential way, HOW to market or where to even begin.
Today I want to share a few pointers with you if you’re cool with that? THEN I have a VERY SEXY new freebie for you (no strings attached!!)
Ok well, if you want to grab it first – you can do that here – https://theconciergeacademy.com/111ways
OH, and if you’ve been in business a while, it’s always a good time to go back and hit the basics again too!
1. Stop trying to be “I do everything for everybody.”
Instead, get CLEAR on WHO you want to work with.
2. Figure out WHAT you even want to do.
There was that time many years ago when I said “yes” to cleaning up someone’s Excel spreadsheet. There were upwards of 11K discombobulated names, addresses and phone numbers in all the wrong fields, etc. (Kelly does NOT do tech.)
3. Join a local networking group.
(I LOOOVE being part of the Chamber for so many reasons.) But it’s important to learn the right way to network. Be sure to build relationships and learn what Nurture Marketing is. (It’s my signature system.)
4. Always, always, always be “ready.”
Being ready means never leave home without business cards (like I did that time a super successful business coach asked me for my business card because he needed help and I didn’t have any with me. Then I lovingly stalked him on Twitter for months until I ended up getting a personal introduction. We DID eventually work together, but man, that would have been so much easier had I NOT left the house without business cards).
5. Carve out the TIME.
Here’s the deal. So many people start their own business, only to fail (sorry – truth bomb). Why do they fail? Because they don’t stay COMMITTED to the time or work they need to invest to get clients and build a stable solid business. Be sure you are the MASTER of your calendar and you are putting in several hours a DAY to marketing and getting the word out about your services.
Now that I’ve given you some baseline strategies to starting your concierge business, be sure to hop over and grab our BRAND NEW updated 111 ways list!
My team has been hard at work helping me up-level our products, resources and systems.
This RE-Design of the 111 ways list is soooo super sexy and would LOOK SO GOOD printed out on your desk!!
I remember last year my dear friend and former student, Ashlee, shared with an entire room full of people how she STILL (years later) has this list out on her desk and when she feels STUCK. She immediately goes to the 111 ways list and picks a strategy on the list and IMPLEMENTS it!
You see, when you’re starting your concierge business or even in business for years and you hit a plateau…The BEST thing you can do to get out of a rut – is TAKE ACTION!!
Don’t forget to grab your NEW Sexy 111 ways list right here – https://theconciergeacademy.com/111ways
Print it out – and then DO ONE of the actions …
Bonus points if you take action on it today!
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business