Setting Fees for Your Concierge Business

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Setting Fees for Your Concierge Business

Discounts/pricing/Growing a Concierge Business/Build a Personal Concierge Business/

This week, let’s talk about pricing for your concierge business

Here we are, mid-September already and life is rocking and rolling!!
The kids are settling into school, we are settling into new routines and we’re already seeing the sun go to sleep a LOOOT earlier than those beautiful Summer months! But this is also the BEST time to learn how to go “within” a bit more.

As Fall descends upon us, we are given a FABULOUS opportunity to go “inside” and do much of the “inner work” that is necessary as you continue to grow your business.

And from experience, learning how to stand in your power when it comes to your pricing is a sticky situation for MANY business owners, not just personal concierges.

So today, I want to share something with you that has been showing up a LOT lately in the talks we’re having within the Concierge Academy. And it’s all about “setting fees” and learning how to ask for what you desire.

Pricing is a BIG consideration no matter where you are and what you offer to your ideal clients. And when we’re trying to sell, especially when business might not be going as well as you hoped, many often consider “giving discounts”, decreasing fees, or giving their time away for free. ☹

With that, I want to share something with you that took me quite some time to learn. And as Fall allows us to go within – this is the IDEAL time to get clearer on your own personal money story.

So let’s dive into this week’s lesson!

Should you give DISCOUNTS?

My first response to you would be a hellll no! Do NOT discount your rates or services!!

Discounts and giving your time away for free is really an example of undercutting your own personal value. And when you do this, you will:

  • Attract the wrong clients.
  • De-value what you offer (remember, what you are offering is not JUST a service, but you solve problems for people).
  • When you discount (as many people do to “get the business”), you often end up with clients that have high “demands” and unrealistic expectations.
  • Decreases your own personal energy.

Now that you have a clearer understanding of the power of “giving discounts” – let’s also discuss “owning your value”.

Many people who do this type of business, a “service” based business, forget how valuable what they offer truly is… and it often brings up feelings of unworthiness, not deserving, and fear.

So how then DO YOU know what price/fees to charge for your services? What is the right pricing for a concierge business?

You actually have to feel INTO the right price!

What “feels” right for you, at this moment in time?

Do you feel truly comfortable and confident in your pricing structure or do you hold your breath every time someone asks you “what do you charge”?

Here’s the thing. If you cannot ask for a certain rate or fee confidently and securely, then don’t.

Years ago when I started my business, I undervalued myself at first. Originally I thought, “they won’t pay THAT”, so I asked for too little in exchange for the value I was providing.

Then I started working with a business coach who told me to “up your rates” (GULP) … But I DID and guess what? I started getting MORE clients!

Then she said “up your rates again” (BIGGER GULP) but I wasn’t really comfortable yet asking for that higher rate, but I did because she told me to. Guess what? I had lots of conversations but none were converting to sales.


Because I had what’s called an “energetic snag”. Inside I did not believe in myself enough… YET! I realized that I was VERY UNcomfortable asking for this price. And it likely showed. It showed up in my fears, in my lack of self-worth and my energy.

Do you know the old saying “never let them see yah sweat”? YUP!!

Your prospects can SMELL the fear!! Think about a time when you were hiring someone to do work for you. Did they drop their eyes down? Stutter when stating the cost? Or did they look you straight in the eye with conviction and confidence?(All these things are important to pay attention to when you’re talking about pricing for your concierge business.)

So what do you do when you have an energetic snag??

  • Quote your prices where you know you can stand confidently without undervaluing yourself.
  • Stay at that rate until you feel more confident that what you are offering is worth more.
  • Then increase your rates and become comfortable there.

It may sound “easy”, at first, but we are actually battling against years and generations of fear around worth, value, wealth and loss of love.

So, do you have a new view on giving “discounts”? Will you “feel” your way into the right pricing model for yourself?

Here’s the thing. Sometimes we need to work on and build up our confidence muscle. It’s a journey, not just a destination!!


Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that Work for our industry!


It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!

Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business

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