All the Things That Didn’t Work (and What Actually Does)
When I tell you I’ve tried it all, I mean it.
Networking groups
Business expos
Local events
Print advertising
Giving my services away for free
Raffling services at big fundraising events
Volunteering to “rub elbows” with the “people with money”
Flyers in the grocery store
My name on pens and notepads
Social media: Facebook, LinkedIn, Twitter, Pinterest, Instagram
Listing sites
Business directories
Press releases
Flyers in mailboxes in “rich neighborhoods”
Underpricing myself
My face on the cover of a magazine
A huge article in the local newspaper
A spot on TV
And guess what?
Not a single one of these was a game-changer.
Not one of these helped me grow a million-dollar errand and concierge business.
If you’re trying to start a senior concierge business or grow one, this is your wake-up call: relationship marketing is where the magic happens.
Why These Tactics Failed
None of those tactics built real trust. None of them created consistent referrals or steady clients. They just… drained time and money.
Most people start their business thinking these are the ways to “get noticed.” I did too. But looking back now, I wish someone had told me:
Knowing what NOT to do is almost as valuable as knowing what TO do.
What You Should Be Doing Instead
If you’re preparing to launch or already running a non-medical senior concierge service, stop wasting your time and budget on shotgun marketing strategies.
Instead, learn how to:
Build high-trust relationships with your local community
Price your services right from the start
Talk about what you do in a way that makes people want to hire you
Create systems that let you scale
Here’s the Truth…
Most people quit before they ever see success. And it breaks my heart.
They keep doing things that don’t work. They keep hoping the next flyer, ad, or post will bring them clients.
If this blog hit home, I also recommend you check out:
Are You Just Another Flyer in the Mail? because if you’re relying on marketing that gets ignored, you’ll stay invisible.
From Busy Work to Financial Productivity stop spinning your wheels and start making money.
What Your Time is Worth as a Service Provider pricing yourself right is half the battle.
You’re not alone in this journey. And you don’t have to keep guessing.
************************************************************
Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
************************************************************
