How to Stand Out in Your Senior Concierge Business
Stand out in business. That’s what we all want, right? Especially in the growing world of senior concierge services where heart-centered work meets real-life impact.
I just returned from a magical trip to Morocco, and let me tell you… it touched my soul.
Yesterday, I watched the sun rise over the Atlas Mountains. A group of 10 of us floated into the sky in a hot air balloon. (Yes me. In a balloon. With my fear of heights. Gahhh!)
The day before? I rode a camel across the desert at sunset and dined under the stars in a tent-style restaurant. And get this rumor is Madonna celebrated her 60th birthday right there. You could feel the soul of the place in every candle-lit corner.
Morocco is full of personality rich in traditions, stunning in detail, bursting with color and craftsmanship. And while I was soaking it all in, I couldn’t help but think of you.
YOU are just as unique. Just as powerful.
And your senior concierge business? It should reflect that.
Let’s Talk About Standing Out
So many of you ask me:
“Kelly, how do I stand out in a sea of other service providers?”
I get it. It can feel like there are a million people offering what you offer.
But here’s the truth: they’re not YOU.
There may be similar services nearby. But no one can deliver them the way YOU do. And in this industry where people trust you to support their aging parents or help them stay independent connection is everything.
Your clients aren’t just paying for your errands or time they’re paying for how you make them feel.
Do you create calm? Clarity? Peace of mind?
Do you anticipate their needs before they even ask?
Do you treat every single client like a VIP?
This is where you stand out.
Your “Morocco Moment”
I want you to think about your version of that sunrise over the mountains.
What is your signature style?
What do clients rave about when they talk about working with you?
This is your Morocco Moment that experience or feeling that only YOU create.
Try asking yourself these questions:
What do clients always thank you for?
What’s a personal touch you add to every interaction?
How do you bring joy, ease, or trust into someone’s life?
Maybe it’s your handwritten thank-you notes.
Maybe you remember birthdays and favorite snacks.
Maybe you simply listen better than anyone else.
Whatever it is that’s your edge. And in a business helping seniors stay independent, that’s not a small thing. That’s your brand.
Let’s Bring It Into Your Marketing
Here’s where it gets fun…
Take that unique “thing” and weave it into your messaging. Don’t just list your services tell the story of how you deliver them. The emotions. The details. The transformation.
This is exactly what we cover in depth over on the blog post: Are You Just Another Flyer in the Mail? You don’t want to be generic. You want to be unforgettable.
Internal Check: Are You Crystal Clear?
If you’re struggling to define your “Morocco Moment” or stand-out factor, you might also want to revisit your pricing and offers.
You’d be surprised how often unclear pricing waters down your value.
Read: Get Clear With Pricing Concierge Services
When you’re clear, clients feel confident. And confident people buy.
Also, let’s be real being unique also means focusing your energy. We dive into that in Thriving Concierge Business: Clear Niche. It’s a must-read if you’re trying to serve “everyone” (spoiler alert: that never works).
Your Uniqueness = Your Superpower
In Morocco, every handmade tile, every rug, every carved doorframe was one-of-a-kind.
It reminded me of how every one of YOU has something special that no one else can duplicate.
Lean into that.
Show it off.
Let it lead how you grow your senior concierge business.
Because guess what?
People don’t remember “tasks completed.”
They remember how you made them feel.
So own your story.
Speak from your heart.
Let your clients feel you through your business.
Final Thoughts (from a soul forever touched)
That Moroccan sunrise? I’ll carry it with me forever.
It reminded me of the beauty of rising above fear and seeing the world from a higher place.
Your business has the same power.
Let your uniqueness shine. Use it in your marketing. In your offers. In your conversations. It’s the very thing that makes you irreplaceable.
I’m cheering for you.
With love,
Kelly
“Touched in Her Soul Forever” Schaefer
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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