Yesterday I watched the sunrise over the Atlas Mountains in Morocco! a group of 10 of us went up in a hot air balloon (despite many of us having a fear of heights).

The day before, I rode a camel through the dessert at sunset, then ate the most amazing meal under the stars in the middle of the dessert in a “tent” style restaurant… Rumor is -Madonna celebrated her 60th bday at that VERY restaurant!

I’m struck by how unique and stunning this country is.

It’s a place where traditions, craftsmanship, and personal touches thrive—reminding me of how I see each of you … UNIQUE and special!!

It got me thinking about a concept I’ve taught for years. Identifying what makes you unique and using that in your marketing!

Many of you have asked me “how do I stand out from the competition”. THIS is how you do it!

It is very possible that there are similar services near you.

But what sets you apart?

It’s not just the services you offer, but the way you make your clients feel.

Maybe it’s your attention to detail, your ability to anticipate needs, or how you make every client feel like they’re your top priority.
In Morocco, no two souls are the same, and just like that, no two businesses are either.

For a fun activity…

I want you to uncover your very own “Morocco moment” …

Ask yourself:

• What do clients rave about when they talk about your service?
• How do you create a personalized experience that no one else offers?
• What’s a signature service or touch that makes you irreplaceable?

Your uniqueness is your greatest asset. It’s what keeps clients coming back and helps you stand out in the marketplace.

Just like the colors and craftsmanship here in Morocco, your difference is your superpower.

So, take a moment to reflect on what makes you, you.

Own it, celebrate it, and let it guide how you grow your business. 

Love,

Kelly “Touched in Her Soul Forever” Schaefer

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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a multi 6 figure business, went from a team of 1 (me) to 8 employees in under 5-years and won multiple awards, my passion is helping others create the same success for themselves! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that work for concierges, caretakers, assistants, organizers, and other “helper” businesses.

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