The Thing That Can Make You Millions: It’s Not What You Think
Last week, we wrapped up our Fall enrollment for the 100K Club! I’m beyond excited to show this amazing group of women (yes, it’s ALL women this round!) exactly how I grew my concierge business from feeling stuck and ready to quit, to earning $50K… and then doubling it in record time.
I didn’t do it through gimmicks or tricks. I did it by figuring out the right marketing strategies and pricing structures that actually work in a senior concierge business.
If you missed the Fall enrollment, don’t worry. You can still get on the waitlist here. (I highly recommend you do!)
We’re kicking things off this week with a 2-part live Holiday Marketing training and I’ve got to say, I LOVE this topic! For the past five years, I’ve tested and refined what works for holiday promotions and support services, especially in the non-medical senior care space. And now, it’s practically down to a science.
So What’s the Secret?
Two simple (but not-so-sexy) words:
Consistency and follow-up.
I know. Not flashy. But incredibly powerful.
In fact, this is exactly how we filled the 100K Club by showing up again and again with clarity, intention, and heart.
If I had stopped marketing just one week early, the last four women in the program wouldn’t be in. That’s the difference consistent follow-up makes.
How Are YOU Showing Up?
Let’s get honest here.
On a scale of 1 to 10, how would you rate your consistency?
Are you consistently marketing your senior concierge services?
Are you following up on leads, consultations, and casual conversations?
Do you have a system in place so nothing falls through the cracks?
You don’t have to answer out loud. But you do need to answer truthfully to yourself.
Because this is where the magic happens. This is how entrepreneurs grow.
By being willing to look at what’s working and what’s not.
Trust me, I learned this the hard way.
I used to be just like the 90% of business owners who don’t follow up. I’d do a consult, send a quote, and… crickets. No process. No plan. No profits.
What Makes Me Different?
That’s easy: I follow up. Thoughtfully. Kindly. Consistently.
Let me ask you something…
Have you ever called four tree service companies and only one actually returned your call? Then that one shows up for the quote… but doesn’t follow through to do the job?
Infuriating, right?
And yet, so many concierge businesses operate just like that. No systems. No follow-up. No growth.
So if you’re wondering how to start a profitable senior concierge business, start with THIS:
Master the art of consistent, heartfelt follow-up.
What Does Great Follow-Up Look Like?
You check in after a discovery call to say thank you.
You follow up a week later to answer questions or offer support.
You reach out during key seasons (like holidays or tax time) with relevant services.
You build a long-term relationship not a quick transaction.
This isn’t about being pushy. It’s about being present.
And when done right, it will absolutely set your business apart.
Ready to Go Deeper?
Here are a few hand-picked resources from The Concierge Academy to help you strengthen your strategy:
Get Clear with Pricing Your Concierge Services – Because clarity attracts the right clients and makes follow-up easy.
Are You Just Another Flyer in the Mail? – Learn how to stand out with a personalized follow-up strategy.
What Your Time Is Worth as a Service Provider – When you understand your value, you’ll approach follow-up with confidence and ease.
I’ve seen students apply these tools and go from “crickets” to completely booked out and it starts with just showing up again and again.
Final Thoughts
If you’ve been slacking on your follow-up don’t worry. We’ve all been there.
But today, you get to make a choice.
You can choose to level up. You can decide to serve with more heart. You can set up systems that make your marketing (and sanity) smoother.
Consistency and follow-up changed everything for me. And it can do the same for you.
This is how you grow a concierge business that helps seniors stay independent, create real income, and make a lasting impact.
So power on, my friend.
You’ve got this.
XO,
Kelly
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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