How Concierge Businesses Can Use AI—Without Losing the Human Touch Clients Crave.

There’s a lot of noise right now about AI – how it’s changing business, what it can do, and whether it’s going to replace everything from copywriters to concierges.

But for those of us in personal concierge services, errand running, companion care, personal assistant work, and the like…
The real question isn’t how do we compete with AI?

It’s this…
How do we double down on the one thing AI can never replicate?

Human presence.

I was out walking the other day, listening to a podcast with Eleanor Beaton, and she said something that felt soooo true in my core.

It stopped me in my tracks and had me hollering YESSSSS out loud right there on the sidewalk (the neighbors probably thought I was a bit cray)…

“In a post-AI world, the premium we place on presence—on being a human and being seen as a human—is only going to increase.”

Yes. Yes. YES.

Because while AI can automate, write, and even help us create ideas but…

It can’t connect…
It can’t care…
It can’t walk into a client’s home and say, “Hey, I took care of that for you”…
It can’t tune in to the subtle shifts in energy, the unspoken needs, or the loving details that only a real human can feel…

That’s the magic of the personal concierge, the errand runner, the senior concierge, the moving support specialist…

Being a concierge – It’s not about being fast… It’s about being present…
It’s not just about ticking off a to-do list… It’s about creating relief, calm, and trust…

In fact, the greatest gift you can give your clients is peace of mind… 

In this new AI world, our greatest differentiator isn’t how efficient we are… it’s how real we are…

This is a call for every business owner in the concierge, assistant, and helper space to remember:

• You are not “just” providing a service…
• You are offering presence…
• You are offering peace…
• You are offering the one thing AI can never replicate: genuine human connection…

So, stop seeing AI as the “competition”…

Instead, start seeing it for what it can be—a helpful support tool that still needs you at the center…

The world is only going to crave more presence… more trust… more you…

Now’s the time to lean all the way in…

Where AI Can Support (But Not Replace) Your Concierge Business

Let’s be clear: AI isn’t the enemy. In fact, it can be a pretty great assistant when used well.

Here are a few ways AI can support your personal concierge services and help you increase your productivity:

• Travel Itineraries… AI can help draft a trip outline based on your client’s preferences… but it’s still up to you to personalize it, ensure accuracy, and make it feel seamless and special…

   

• Researching Resources… Whether it’s eldercare yoga classes or local contractors, AI can give you a list… but you’ll still need to vet it, read reviews, and trust your own judgment…

   

• Drafting Emails or Content… AI can give you a first pass at a client welcome email or newsletter… but your voice, warmth, and personal touches make it land…
  
  *** And here’s the thing!! Listen up!! Do not just copy – paste what Chat gives you… You need to infuse it with your lived experience, your personality, your humor or heart…
  
  You’re making it purely YOU… and that’s what your clients are connecting with… Not the “words” you are using – the YOU behind the words

   

• Automating Tasks… Tools powered by AI can handle appointment reminders or create packing lists… but you’re the one who actually makes it happen and packs the dresses separate from the shoes…

   

AI is great at getting you started… but it’s still not 100% accurate…

It doesn’t know when a detail feels “off” or how to add a creative spin that fits your client’s personality or lifestyle…

That’s your zone of genius…

AI might be efficient…

But you are exceptional…

And no robot can ever replace that…

*Yet anyway – because we’re still waiting for Rosey from the Jetsons… 

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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
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