5 Ways to Be the Face of Your Senior Concierge Business
One of the most overlooked ways to get the word out about your senior concierge business? Yep your face. A professional headshot.
If you’re a concierge, personal assistant, caretaker (or any kind of personal service provider), let me tell you something loud and clear YOU are the face of your business. Especially if you’re running a senior concierge business, where trust and connection are everything.
Now before you roll your eyes and say, “Kelly, I can’t afford that…” let me stop you right there.
Actually you really can.
There are so many amazing photographers out there who can give you a handful of high-quality photos for under $200. Some charge less. Some more. It’s an investment in you and one that will pay you back tenfold.
Let me share a quick story…
Last year, mid-COVID times, I was feeling blah. Needed something new. I booked a photographer for a 5-hour photoshoot at my beach house. Seven outfits. Over 2,000 shots. (I know… I went full-out lol.)
After cutting out the blinkers, blurs, and double-chins, I had 75 gorgeous lifestyle images. And the best part? She charged me $400. I was so impressed I made her double her invoice and resend it. She totally undercharged.
Now do you need a beach house photoshoot to get started? Heck no.
You need 2 to 3 high-quality shots that feel like YOU. Friendly. Real. Approachable. That alone will uplevel how people see you and your business.
Your professional headshot is a tool. One that will help you build trust, increase visibility, and show up like a pro in your industry especially if you’re helping seniors live independently or offering aging-in-place services.
Now that we’ve got that straight here are 5 smart ways to USE your headshot and get the most bang for your buck.
1. Your Website
Your website is your digital handshake. People want to see who they’re hiring especially when you’re entering their home or working with their aging parents.
A clear, smiling photo helps people feel like they know you already. And people do business with people they know, like, and trust.
PS if you’re still working on your website strategy, check out this post on how to stand out in business. It’ll help you take your first impression to the next level.
2. Facebook Pages
If you’re running a business helping seniors stay at home, your social presence matters. A professional photo instantly adds trust and feels human.
Your audience is likely adult children searching for services for their parents or seniors themselves. A real, kind face helps them connect.
Want to attract high-paying clients through content? This post will show you how.
3. Business Cards
Old-school? Maybe. But effective? Absolutely.
Most people can’t remember a name 5 minutes after a networking event. But a business card with your photo? That sticks.
A photo makes your card personal. When they pull it out later, they remember YOU not just your service.
4. LinkedIn Profile
LinkedIn is not just for corporate peeps. It’s a goldmine for local networking, partnerships, and referrals.
According to LinkedIn’s own research, profiles with a headshot get 21x more profile views and 36x more messages.
So if your profile is still a gray silhouette… let’s fix that today.
And while you’re polishing your profile, be sure to choose the right services to highlight in your summary. It’ll help you attract clients who need exactly what you offer.
5. Email Marketing
People get emails from strangers all day long. But they REMEMBER emails with a photo attached.
Adding your smiling face to your email signature makes your message warm and memorable. It reminds people you’re real. You’re local. You care.
If you’re emailing past clients, warm leads, or people on your waitlist this little detail helps them say: “Oh, I know her. I trust her.”
Let’s Wrap It Up…
If you’re running a senior concierge business, companion care, or non-medical support for aging adults, your brand = you.
And the more you show up visually in your marketing the more people recognize you.
So, real talk:
Would you have MORE brand recognition or LESS if people kept seeing your face pop up on your cards, emails, website, and social media?
Hmmmm. Something to think about…
Want to know more about why professional photos are worth it?
Don’t miss this post: Why You Need a Professional Headshot
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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