Last Week We Talked About Choosing a Niche—Now, Let’s Talk About Services

If you caught last week’s blog, we talked about choosing a niche, why it feels hard, why it feels limiting (but actually isn’t), and how getting clear on who you serve makes everything in your business easier.

This week, we’re moving to the next big decision: choosing the right services.

Because once you’ve nailed your niche, the next thing you have to figure out is:
“Okay, but what exactly am I selling?”

And just like niching down, this is where people tend to overcomplicate things.

One of the biggest mistakes I see? Offering services that don’t belong together.

👉 When your services fit into natural buckets, your business feels cohesive, your messaging is clearer, and clients immediately understand what you do.

👉 But when your services are random and disconnected, it creates confusion—for you and your potential clients.
Soooo…

Let’s talk about what natural service buckets look like, why they matter, and how Nick—a member of Fully Booked Business Club (FBBC)—went from total confusion to making $55K in his first year, simply by getting clear on his services.

Why Your Services Need to Fit into Natural Buckets

Think of your services like a menu at a restaurant.

A great restaurant has a clear theme—Italian, sushi, steakhouse, etc.

When you sit down, you know exactly what kind of food to expect.

But imagine you walk into a place that serves authentic Italian pasta…

AND sushi… AND Texas BBQ… AND smoothies.

Would you trust that restaurant? Probably not. Because instead of feeling like a specialist, it feels all over the place.

This is exactly what happens when your services don’t fit into natural buckets.

🚫 Mismatched Services Look Like This:

• Home organization + Expert travel planning
• Gift shopping + House cleaning + Business consulting
• Errands for busy professionals + Companionship for seniors + Corporate event planning

 

These services don’t flow together. They attract completely different types of clients, making it hard for people to understand what your business is really about.

✅ Natural Buckets Look Like This:

• Household & Home
• Management Services
• Home organization & decluttering
• Seasonal home prep & maintenance coordination
• Household vendor & service management
• Senior Support Services
• Household help & personal errands
• Companionship & wellness check-ins
• Grocery shopping & light meal prep
• Concierge & Lifestyle
• Management Services
• Personal shopping & gift sourcing
• Travel planning & itinerary management
• Event coordination & special occasion planning

 

When your services make sense together, everything becomes easier. You attract the right clients, your messaging is clear, and people instantly understand how you can help them.

And this is exactly what changed everything for Nick.

Meet Nick: From Service Overload to $55K in His First Year

Nick joined FBBC as a brand-new business owner. A father and husband, he wanted to take a chance on himself and start his own concierge business, specifically to help seniors in his community.

But when it came to choosing services, he felt completely stuck.

He didn’t want to limit himself. He wasn’t sure what people would actually hire him for. So instead of narrowing it down, he did what most new business owners do, he offered everything.

A little of this. A little of that. A long list of services, hoping that something would click.

But it never did.

Even though he was “open for business,” he wasn’t gaining traction. It felt hard to explain what he did. And because he wasn’t clear, potential clients weren’t clear either—so they didn’t hire him.

That’s when I stepped in.

Inside FBBC, I coached him to find the thing that felt natural. The thing that made sense for his skills, his niche, and his goals.

👉 We created his business model: Household help and handyman services for aging adults in his community.

And the second he got clear on what he offered, everything changed.

Within a few weeks, he made his first $2,500.
Within his first year, he made $55K.

Not because of a fancy website (he never had one).
Not because of polished branding (he didn’t have that either).

He made $55K because he got clear. And once he was clear, everyone else quickly understood what he did, making it easy for them to hire him.

Your assignment this week:

Choose Services for Your Business

If you’re struggling with deciding what to offer, here’s how to simplify it:

1. Group Your Services into Natural Buckets
Your services should naturally flow together. If they attract completely different types of clients, it’s going to make marketing much harder.

💡 Ask yourself: Do these services complement each other? Would the same person realistically hire me for all of these things?

2. Choose Services That Feel Easy and Natural
What work do you actually enjoy doing? What feels effortless for you? Those are the services you’ll be able to sell the easiest.

3. Pick Services That People Actually Pay For
You might love a particular service, but if it’s not something people actively need (and will spend money on), it’s not a business, it’s a hobby.

Your Next Step:
If you’ve been struggling to decide what services to offer, this is your sign to stop overcomplicating it.

✨ Nick’s success came from clarity. And that clarity came from being inside FBBC—where he had support, coaching, and a roadmap to follow.

If you’re ready to get fully booked, without the guesswork?

💡 Grab my book—It walks you through pricing, packaging, and structuring your services the right way.

💡Join the waitlist for Fully Booked Business Club (FBBC)—Because trying to figure this out alone is the slowest (and hardest) way to do it.

Love,

Kelly “Expert Business Coach” Schaefer

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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a multi 6 figure business, went from a team of 1 (me) to 8 employees in under 5-years and won multiple awards, my passion is helping others create the same success for themselves! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that work for concierges, caretakers, assistants, organizers, and other “helper” businesses.

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