The holiday season? It’s where it’s AT. If you have a personal concierge business especially one that helps aging adults or busy professionals this is the time to shine. The holidays are full of opportunities to support overwhelmed clients, provide high-value services, and yes make more money in your business.
So let’s talk real talk. Between holiday travel, school events, family visits, shopping, parties, and trying to keep it all together, your ideal clients are maxed out. Add in any unexpected stressors (and there’s always something extra around the holidays), and your services become more essential than ever.
Right now, you’ve got roughly two months left to market your services, serve your clients, and finish strong with holiday season sales.
So how will YOU promote your concierge business during the holidays?
Whether you’re just launching or already running a business helping seniors or busy families, these four strategies will help you make the most of the season.
4 Ways to Boost Your Personal Concierge Business During the Holidays
1. Use Photos to Show What You Do
You can say you help people, or you can show it. Pictures are powerful. They tell the story your clients don’t even know how to express.
Did you decorate a client’s home last December? Wrap a mountain of gifts? Organize travel plans? USE those photos again. Show the magic you create and let your visual proof do the talking. No need to get fancy. Just authentic snapshots of your work and results.
Want to streamline how you show off your brand? I talk about this in 5 Ways to Be the Face of Your Business Today.
2. Know WHO You’re Talking To
This one’s everything. WHO needs you most right now? Are they busy adult children supporting aging parents? Professionals trying to juggle life and work? Seniors who want to stay independent?
Once you identify your ideal client, focus on WHY they need you and make that the center of your message.
Need help defining your niche? Check out Thriving in Your Concierge Business Starts with a Clear Niche. It’s a game-changer.
3. Create a Simple Holiday Promo
People are in “buy” mode. They’re also in “try new things” mode. So give them an easy reason to try you out.
Offer a small, time-sensitive holiday promo to entice first-time clients. Maybe a “Holiday Help Starter Pack” or a discounted trial service. Make sure it’s clear, attractive, and solves a real seasonal problem.
Just be sure you’re pricing yourself right. If you’re unsure, read this: Top 3 Ways to Price Your Services. You’ll feel way more confident once you do.
4. Make the Integrous Offer
This isn’t a pushy “upsell.” It’s an integrous OFFER. Your clients might not realize how much more you could be doing to help them.
So ask yourself who are you already working with that could use more support this season? Call them. Offer help. Remind them of all the ways you can eliminate stress: grocery runs, gift returns, light decorating, family visit prep, travel logistics, and more.
They’ll be grateful and you’ll deepen the relationship.
Your Holiday Marketing Assignment (Yes, You Have Homework)
If you want to start a profitable senior concierge business (or grow the one you have), this is your season to show up and shine.
And let me be honest with you… I didn’t always get this right.
My first real holiday season was 2011. I thought about creating a promo but by the time I acted, it was too late. The next year? Same story. I got busy with client work, didn’t plan properly, and missed the window again.
That’s why I now teach this every single year to my students. Because with a little prep, the holidays can be the most profitable time of the year.
Want My Step-by-Step Holiday Promo Plan?
If you’re thinking, “Kelly, just tell me exactly what to do” I got you.
We created an on-demand Holiday Promo Workshop that breaks it all down. It’s the exact strategy my team uses to triple our 4th quarter revenue year after year. You’ll learn how we market, what we offer, and how we attract clients who stay with us long after the holidays.
You can access the workshop right now and start implementing by morning. And as a special holiday gift from me? We slashed the price.
Grab the Holiday Workshop here:
https://theconciergeacademy.com/holiday
This is YOUR time. Let your community see you. Let your clients lean on you. And let yourself build the thriving concierge business you’ve always envisioned.
Now go plan that holiday marketing.
************************************************************
Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
************************************************************
