Let’s go wayyyyy back… It’s 1 AM in October 2010. I’m sitting in my finished basement with my hubby. (My finished basement at the time housed 3 young growing kids, all their stuff, a treadmill, a couch and chair, TV, and 2 desks!) It’s where my husband and I sat every night for HOURRRRS after the kids went to bed to build my VERY FIRST WEBSITE!!
We worked for hourrrrs trying to do this! It was before “build your website” platforms evolved into what they are today. The templates were pretty bad. We had no clue what we were doing. And neither of us are techy, let alone web designers!!
I’m even sharing a picture of what my VERY FIRST website looked like, lol!
This is an example of how your website or lack of one can keep you from GETTING OUT THERE!!
So obviously, after the months we spent in my dark basement after the kids went to bed I thought, “People can find me now!”
At the time though, I didn’t know what I didn’t know!
Did you know that over 90% of websites created NEVER actually get found ?? I KNOW right!! Holy shitballs!
The reasons are many. And I’ll go into the reasons WHY most sites never get found in another post in the future…
Today I wanna get a little “techy” for you, and help YOU not make the same mistakes I did!
For anyone close to me – they know that “tech” is NOT my jam lol – but I DO know a few things or 5 … and today I want to help you understand your website options and WHAT platform is the BEST for ANY LOCAL based company.
You see, this all came about because we have several new students going through the Ignite Your Business Program right now. It’s a full one year comprehensive marketing course and group mastermind for those in the concierge industry who want to build a profitable business.
A few of our new “Academy members” are BRAND new to the concierge industry.
So, as they’ve come to me to help them start a concierge service company, we have lots of work to do!
Some of it is fun and exciting like the “dreaming phase”.
Then there’s lots of the “getting clear” work we do together. Like getting clear on their ideal clients, their BIG WHY behind their business, what services they want to offer and what they’re going to charge…
And theeennnnnn we have to start “building” out the foundational things like a name, logo, business cards and a website.
Today I want to share with you what WEBSITE platform is the best for starting YOUR Concierge Business Company and WHY!
The best website platform when starting your concierge business is hands down WordPress!
Why is WordPress the best platform to use?
- WordPress is flexible with MANY many many themes to choose from
- WordPress is super SEO friendly (that stands for Search Engine Optimization) (That’s why my old 2010 website rarely ever got found- I lacked SEO until I figured out how to create my own).
- They make it super easy to publish blogs and content (which is SUPER important)
- There’s an endless supply of “plugins”
- You don’t need to be an internet expert or an HTML coder
- Super user friendly
- And if you go the route of building it yourself, there are countless tutorials, guides, and videos to help along the way.
Now does this mean that YOU SHOULD do it YOURSELF?
THAT my friend is a question only you can answer!
I learned after my first homegrown website back in 2010 that my time and sanity were worth the investment to hire someone to build it FOR me! You see, the beauty of having a WP site is that once it’s BUILT for you – it’s SUPER easy to make updates along the way (as long as you don’t have a crazy customized theme).
Even if you already have a website my friend – maybe THIS is the reminder you needed to check in it on it, do a backup, update your theme or tweak your content. ?
Whether your website is built on WordPress or not, remember that a website needs to be a living BREATHING machine, and not forgotten about when you hit “publish”.
This is just one of the many things we teach and go into detail about inside our Concierge Academy program. If you need help getting more clients, keep your eyes peeled, we’ve got an EXCITING announcement coming up in the next couple weeks ?
Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business