Are you stuck on this one thing?
It’s one of the most common questions I get asked whether or not you should list your prices on your website.
When I first launched my concierge business, this question totally tripped me up. I did what many of us do I checked out what everyone else was doing.
I searched websites of concierges from coast to coast California to Florida. Some had prices right there on the homepage. Others didn’t mention pricing at all.
And honestly? A lot of those websites felt super flat. Uninspiring. Missing that human spark.
That’s when I realized this question has no one-size-fits-all answer. So let’s talk about the real decision here.
Because after 11 years of running my own business, here’s what I know for sure:
You get to choose what works best for you and what works best for your right-fit clients.
Let’s dig in.
Why It’s Not Just About Prices
This choice isn’t just about putting a number on a page. It’s about understanding how your ideal client searches for help, makes decisions, and values what you do.
Pros of Posting Your Prices Online
Saves time.
When prices are visible, potential clients can get answers fast without needing to email or call you. That’s time you get back.
Filters out non-ideal clients.
If someone isn’t willing or ready to invest in help, they’ll likely move on after seeing your rates and that’s a good thing. No tire kickers, no wasted time.
Transparency builds trust.
Clients appreciate knowing what to expect. If they see a clear offer and price, it builds credibility right away.
Pros of Not Posting Your Prices
More personalized conversations.
Some services are better explained in a conversation. When someone reaches out, you can tailor your offer to fit their needs.
Flexibility to test your pricing.
If you’re new to the industry or still tweaking your rates, keeping prices off your site gives you room to adjust without updating your website every time.
Custom pricing for varied services.
Offering a range of packages? Custom concierge work? It might not make sense to list flat prices.
Opportunity to practice your pitch.
Talking about what you do is a learned skill. Holding pricing until a consult helps you build confidence in communicating your value.
What I Recommend
If you’re just getting started, it might make more sense not to list your prices yet. Have as many conversations as possible, refine your messaging, and learn what people are really looking for.
As your business grows and your calendar fills up, adding prices can help streamline inquiries and save time.
You can always change your mind. Your website is flexible don’t feel like you’re locked into one way or another forever.
And remember, pricing visibility works well in some markets, while phone consults are stronger in others. You have to test and track what works best for your people.
Related Resources to Help You Decide
Still struggling with pricing? I break it down for you in Get Clear With Pricing for Your Concierge Services. Learn how to set prices that reflect your value and attract the right people.
If you’re trying to stand out in a crowded marketplace, check out TaskRabbit vs Personal Concierge Services a great comparison that’ll help you see why people do pay more for a personal touch.
Want to take your side hustle to six figures? Read 6 Steps to Make 6 Figures in Your Business Today to learn how real concierge owners scaled up without burning out.
Final Thoughts
You’re not alone in wondering what the “right” answer is. The truth? There isn’t one.
There’s only what’s right for you, your business, and the people you’re here to help.
Keep testing. Keep learning. Keep showing up.
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