Secrets from My Journal: How to Start a Senior Concierge Business
Last week I was on vacation (finally!) and made it a point to get back into my morning journaling practice. I had totally “fallen off the wagon” with all the prep for this week’s Free Marketing Challenge. Life gets busy, right?
So there I was… sitting in peace, pen in hand, warm coffee in my favorite mug, asking my higher self the question I always ask:
“What do I need to know?”
What came through was so crystal clear I couldn’t ignore it.
And honestly… it wasn’t just for me.
I believe this message is for you, too. Especially if you’re building a business helping others like if you’re ready to start a senior concierge business (or grow the one you’ve already got).
This is about the energy we bring to everything business, relationships, marketing, client work, growth…
If you want to help seniors stay independent, age in place, and live with dignity and you want to create a life you love too then keep reading.
Secrets from My Journal
This is the message that flowed out that morning. Let it land.
Be Happy Now
Be Rich Now
Be Success Now
Be Proud Now
Celebrate it all Now
Be at peace Now
Be Free Now
Expect it all Now
Love Yourself Now
Be Worthy Now
Be ENOUGH Now
Be Limitless Now
THE KEY TO ALL IS NOW.
We think our happiness will come after we hit a certain income.
We think we’ll feel “worthy” after we sign 10 new clients.
We think we’ll celebrate later when we’ve earned it…
Nope.
Truth?
We create our reality in the now.
Whether you’re just learning how to start a senior concierge business or scaling one that’s already in motion it all starts inside.
Ready to Start or Grow Your Senior Concierge Business?
If you’re like most of the amazing humans in our community, you didn’t come into this work for the money (though let’s be real you deserve to be paid WELL). You came here to make a difference. To help. To serve.
But even heart-led business owners need strategy, systems, and support.
That’s why I always recommend these three resources to students and clients inside The Concierge Academy:
Choosing the Right Services for Your Concierge Business Before you print flyers or post on Facebook, you need clarity. This guide will help you decide what services make the most sense especially if you’re focusing on seniors.
From Busy Work to Financial Productivity Spoiler: Not all work is created equal. If you’re spinning your wheels, this article will help you shift your focus to what really moves the needle in your senior support business.
How Concierge Businesses Can Use AI
AI can feel overwhelming but it doesn’t have to. This post breaks down how even a solo concierge can use smart tools to save time, stay organized, and support more clients (without burning out).
Let’s Be Real…
Building a business isn’t always unicorns and glitter.
Some days you’ll feel like quitting. Some days you’ll get a client call that makes your day. Some days you’ll second-guess everything. Welcome to the journey.
But here’s what I want you to remember:
You are ENOUGH now.
You are READY now.
You are ALLOWED to create your dream life and a business that supports it.
Even if you’re not techy.
Even if you’re brand new.
Even if you’ve failed before.
You Can Start a Senior Concierge Business and Love Your Life
You don’t need to “hustle harder.”
You don’t need to “wait until you have it all figured out.”
You just need to start.
Start with one journal entry.
Start with one client.
Start with one offer that helps someone’s aging parent feel seen and supported.
And every step you take from that energy from joy, from trust, from being now will build something sustainable.
So, What Now?
Here’s what I’d love you to do today:
Bookmark this post and come back to the journal message when you need a reset.
Check out those three internal links I dropped above they’ll move your biz forward in powerful ways.
Ask your own higher self: What do I need to know?
(Write it down. Don’t edit. Just trust.)
You’ve got this.
And I’ve got you.
xo,
Kelly
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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