Why You Need a Professional Headshot (Seriously Stop Hiding Behind Fluffy)
Last week, while recording a fresh series of training videos for my course, Fully Booked: A Marketing Roadmap for Offline Businesses in an Online World, I was reminded of how something seemingly small like your headshot can make a huge impact.
Fully Booked is all about helping you stop spinning your wheels and start attracting real clients in your concierge business. One thing I noticed early on with my students is that many are stuck in confusion about “what really matters” when building a personal concierge or senior concierge business.
And one of those little-but-mighty things?
A professional headshot.
So let’s talk about why this single image can make or break a first impression and why it’s not just for celebrities, realtors, or high-powered execs. If you’re looking to start a business helping seniors, or grow an existing one, this is for YOU.
1. Your Image Screams Professionalism
Whether you’re conscious of it or not, people are always watching. Your headshot is often the first impression a potential client gets especially if you’re in a non-medical senior services business where trust and connection matter A LOT.
If someone lands on your website or business card and sees a blurry photo from your cousin’s BBQ in 2014, guess what? You might get mentally tossed in the “not serious” bucket.
That’s why we talk so much about clear branding in the Choosing the Right Services for Your Concierge Business blog. Everything including your photo should align with the professional image you want to convey.
2. You’ll Stand Out in a Crowded Market
If you’re competing with 10 other local businesses offering “senior errand services” or “aging in place support,” how do you pop?
Imagine two people side-by-side:
One uses an outdated headshot from 2001 Picture People (you remember those, right?)
The other has a crisp, clean photo showing their personality and professionalism
It’s not even a contest. You instantly lean toward the one who looks trustworthy and current.
This is the kind of distinction we dive into in How to Stand Out in Business because you need every advantage you can get when launching or scaling your concierge service.
3. You Stay Top of Mind
You know how a catchy jingle sticks in your head? Well, a memorable image does the same. And your face done right is your brand.
If your ideal clients see your headshot on your business cards, flyers, email signature, and social media, you become familiar. And people do business with people they know. Familiarity = trust.
So while you’re focused on getting clients, don’t forget your image is part of your marketing toolkit just like your pricing or services. That’s why I always pair my students’ headshot revamps with lessons from Get Clear with Pricing Your Concierge Services. They go hand-in-hand in creating your overall business foundation.
4. It Builds the “Know, Like, and Trust” Factor
Your photo tells people who you are before you even speak.
A warm smile? Approachable and trustworthy.
A confident pose? Capable and ready to take charge.
Something that actually looks like you? YES, PLEASE.
Because here’s the kicker… if your headshot is 15 years old, you’re starting client relationships on shaky ground. People expect the person in the picture to be the one who shows up on their doorstep.
I’ll never forget grabbing a coffee with a local realtor who looked nothing like his online image. I expected a polished 40-something, and in walked someone clearly winding down to retirement. I felt… misled. And confused. That moment stuck with me.
Don’t let outdated photos give off the wrong vibe. Show people you as you are today.
5. You’ll Feel More Confident (and Fannnccyyy!)
A professional headshot isn’t just about marketing it’s about mindset.
Getting one done can feel like slipping into that perfect little black dress or sharp blazer and Italian loafers. You carry yourself differently. You speak more confidently. You take bigger, bolder steps.
And guess what? That energy translates. Clients pick up on it.
So if you’re launching or growing a senior support business, your face (and your confidence) are part of your brand. Investing in a great headshot is a message to the world and to yourself that you take your business seriously.
Final Thoughts, My Friend
If you’re hiding behind a photo of you and your 16-pound cat or only showing one side of your face (what’s up with that, by the way?), it’s time to step out and be SEEN.
A professional headshot helps you:
Show up professionally
Stay top of mind
Build trust with your audience
Stand out in your market
Feel more confident sharing your business
Whether you’re offering concierge services for the elderly or building a part-time business helping seniors, your image is part of your brand’s foundation.
So go ahead ditch the outdated photo. Book the session. And then come back and tell me how fancccyyy you felt after. I dare you
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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