Holy guacamole! How did this happen…

Yesterday we all felt the “absence” of our “connection” to each other when Facebook, Instagram, and What’s App all went down at the same time. For some marketers out there – they were in FULL ON “Oh shit” moments. How would they connect with clients? How would they “sell” their services? How would they connect […]
5 Ways to be the “face” of your business


One of the most overlooked ways to get the word out about your business is through using a professional headshot. As a concierge, personal assistant, caretaker (or other personal services business) despite what you think, you are officially the “face” of your business. Now before you tell me “I can’t afford that…” actually – you […]
What do your Facebook “memories” have to do with business?


Do you love those “time hop” or “4 years ago” photos that pop up on Facebook? I Loooove seeing the old pictures of my kids when they were little… The other day a photo memory popped up from when my son who is now 20 got his driver’s license 4 years ago, crazy how time […]
Marketing 101 (be sure you understand this)



Every day I walk from my mailbox straight to my recycling can… 90% of what Kim, my mail carrier brings me is “junk mail.” Why? Because all the people that are sending me all their advertisements haven’t quite realized they’re wasting a crap ton of $$ on me because I’m NOT a “right fit” client. […]