What to Do When Social Media Shuts Down
Holy guacamole. Yesterday was wild. Facebook. Instagram. WhatsApp. ALL DOWN. At the same time. And I could feel the ripple effect through the business world. For some marketers, it was full-on “Oh crap, what now?” They were scrambling. How would they connect with clients? How would they sell their services? How would they reach new […]
5 Ways to Be the Face of Your Senior Concierge Business
5 Ways to Be the Face of Your Senior Concierge Business One of the most overlooked ways to get the word out about your senior concierge business? Yep your face. A professional headshot. If you’re a concierge, personal assistant, caretaker (or any kind of personal service provider), let me tell you something loud and clear […]
What Facebook Memories Can Teach Your Concierge Business
Do you get all nostalgic when those “4 years ago today” Facebook memories pop up? I do! I loooove seeing my kids when they were little. Just the other day, one popped up from when my son—who’s now 20!—got his driver’s license. FOUR years ago. How?! And naturally, because I’m me, this got me thinking […]
Stop Wasting Time Marketing to the Wrong People
Marketing 101: Stop Wasting Time and Money on the Wrong People Every single day, I walk from my mailbox straight to my recycling bin. No lie. 90% of what Kim (our sweet-as-pie mail carrier) delivers… ends up in the trash. Why? Because it’s full of ads for stuff I don’t want, don’t need, and will […]
