How to Scale Your Personal Concierge Business Without Burning Out
“How can I grow my personal concierge business from $50K to $100K?” This is one of the most common questions I hear and I get it. Doubling your revenue sounds like a dream come true… until you try to do it by working 12-hour days or 7-day weeks. Let me be clear this is not […]
Stop Marketing to the Wrong People
Marketing 101: Are You Talking to the Right People? Every single day… I walk from my mailbox to my recycling bin. Straight shot. No detours. Why? Because 90% of what my awesome mail carrier, Kim, brings me is JUNK. Ads. Brochures. Mailers. Flyers. I don’t need a new roof. I’m not looking for a Ford. […]
After Colby Graduates, What Comes Next? (Marketing Lessons You Need!)
After Colby Graduates, What Comes Next? 2022 should’ve been the year my son Colby graduated college. But traditional college wasn’t the right path for him. Midway through his sophomore year, he made the brave decision to come home and start working full time. No set-in-stone plan. Just forward motion while figuring things out. And that’s […]
What to Do When Social Media Shuts Down
Holy guacamole. Yesterday was wild. Facebook. Instagram. WhatsApp. ALL DOWN. At the same time. And I could feel the ripple effect through the business world. For some marketers, it was full-on “Oh crap, what now?” They were scrambling. How would they connect with clients? How would they sell their services? How would they reach new […]