Dreaming Without Limits: Start a Business Helping Seniors
Last week, my hubby and I kicked off what I’m calling a super-project.
What’s this “super-project,” you ask? And why am I shopping for noise-canceling headphones?
We’ve finally started interviewing contractors to finish our 2,500 sq ft unfinished basement! And it’s not just going to be any old basement. Oh no. We’re building a full gym, a craft room, a bar (obviously), and a big cozy lounge for Eagles games.
This has been on our hearts since we built the house six years ago. But like a lot of dreams, it kept getting shoved to the back burner…
Until COVID hit.
Like so many of you, the whole going-to-the-gym thing lost its appeal during lockdown. That experience gave us the nudge we needed to say, “Let’s do it. Let’s make this happen.”
Which got me thinking how many people let their dreams collect dust simply because they seem too big?
Your Dream Might Be Waiting for You
For a lot of people, building a dream home (like we did in 2014), creating a peaceful beach retreat (check, 2018), or finishing a basement that’s the size of a small house seems impossible.
Not because it’s impossible.
But because dreaming big feels unfamiliar.
I’ve seen this happen again and again with people who want to start a business helping seniors or launch a personal concierge service. They don’t even let themselves go there. Instead of asking, What do I want? they ask, What feels safe?
And Friend, that kind of thinking won’t get you anywhere new.
What If “Reality” Wasn’t Required?
A few weeks ago, I hosted a 7-hour Strategic Planning Day for my 100K Club. (Yup, seven hours of planning, thinking, goal-setting… and dreaming.)
One of the exercises was to map out a 10-Year Life Plan. We even had them post a photo of their plan inside our private Facebook group.
Here’s what one amazing woman said:
“In some areas I’m dreaming; others are more grounded in reality. I’m open to the possibilities and the effort.”
To which I lovingly said What if grounded in reality isn’t required?
Let that land for a second…
What if the reason your concierge business hasn’t grown is because you keep filtering your dreams through a lens of “realistic expectations”?
That’s not dreaming. That’s just planning based on your current limitations.
Your Turn: Start Dreaming Bigger
Whether you’re thinking about launching a senior support business or building out a part-time non-medical senior concierge business to help people age in place start with the dream.
I’m serious. Let yourself ask:
What would I build if I wasn’t afraid?
What would my life look like one year from now if I went all in?
What’s the “basement” dream in my life or business that I keep putting off?
If this is resonating, I created a powerful worksheet to help you sketch out your own 10-Year Life Plan. Use it to visualize the life and business you want to create. Not based on what seems possible, but based on what you really want.
Starting a Business Helping Seniors (Your Dream Is Closer Than You Think)
If your dream involves building a business helping seniors like a senior errand service or a non-medical home support business then I have great news for you. You don’t have to do this alone.
The truth is, a lot of my students had these dreams before they had clarity, clients, or confidence.
They started where they were and took small, steady action. And you can too.
In fact, if you’re just getting started, I highly recommend reading this post on how to choose the right services in your concierge business. It’ll help you match your strengths with what your ideal clients actually need.
Already started but stuck on pricing? You’ll want to bookmark this guide on how to get clear with pricing your concierge services. Because confidence in pricing leads to confidence in selling.
And once those foundational pieces are in place, don’t miss this post about tools I use weekly to run my concierge business. It’ll save you so much time and help you stay organized.
Let’s Turn the Dream Into a Plan
If your goal this year is to dream bigger, market smarter, stay focused, and multiply your sales I’ve got something for you.
Join me for our 10X Your Results in 2021 Challenge! For 5 days, I’ll walk you through what it takes to get real results without burnout, without confusion, and without spending all day glued to your phone.
It’s free. It’s fun. And it’s the perfect jumpstart to your next super-project whether that’s a cozy basement, a profitable concierge business, or finally launching that service to help aging parents stay independent at home.
Join us here. Let’s turn those dreams into real-life wins.
So tell me, Friend…
If you could dream without limits what would your next super-project be?
I’d love to hear from you in the comments.
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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