This week, I’m going to tackle one of those pesky questions that get asked – oh, so often!
That question being, whether or not you should put your prices on your website?
I know when I first started my business, it was one of the first things that I struggled with. That, and of course where the heck to even begin knowing how to charge for my services. ☹
So, I did the one thing that I’m sure everyone else has done in our industry. I looked at what “others” were doing!
I went and I searched out, read, and reviewed as many other concierges’ websites as I could find. From California to Florida and a number of places in between.
What I found confused me even more. Some websites had prices listed. And others did not.
And honestly, mostly felt “incognito.”
So today I want to give you the real answer as to whether or not you should put your prices on your website, and the answer may not be exactly what you were hoping for!
In my 8 years of being in business, it still comes down to one answer.
Personal preference. ?
(I told you, you may not like my answer – but wait there’s more!)
You actually get to CHOOSE what works BEST for YOU. But most importantly, what works BEST for YOUR ideal clients!
I’m going to break it down for you and give some insights.
The benefits of posting prices ON your site:
- If your pricing isn’t on your site, people need to either email or call you to get those rates. Responding to emails and voicemails could take up valuable time. When prices are ON your site, potential clients can figure out what your services will cost them without you having to respond to every phone or email inquiry.
- Listing your prices on your site allows you to weed out those people (the tire kickers) who aren’t your target customer due to budgetary reasons.
Or you can choose to NOT post your prices:
- Allows you to have a one on one conversation with the person who is inquiring about their needs.
- If you’re new in the industry and are “testing” out your rates, this allows you more flexibility and you won’t have to change your prices 3x in just one month.
- You may offer a variety of services/packages and charge different rates.
Either way, know that:
Whatever you choose NOW you can change LATER. So in the beginning, you may want to talk to as many people as possible. But once your business is busy and flourishing, you may want to put your rates on your site and let people make that decision quickly.
Posting prices works VERY well for some segments of the market. But in other segments of the market, getting someone on the phone to discuss what they need and how you can help is the better route. And personally, I’ve seen people have success with
BOTH!!
Now, this is just a SMALL sampling of the ins and outs of pricing, pricing structures and packages that have been PROVEN in our industry!!
And this is one of the CORE concepts that will be taught (in lots of detail) at CALive 2019!
If you need help getting clear on your pricing and whether or not now is the right time to post your prices on your website, we will be diving in DEEP at CALive.
Last year, several people walked INTO CALive confused, scared, overwhelmed and completely unsure of themselves…
BUT, as they walked out –
They were alive with passion, clear on pricing, knew who and what makes for an ideal client, and where to find them! And HOW to market to grow their businesses.
But even MORE important were the lifelong connections that were made in THAT room!!
Are you READY to have that SAME experience this year? Then be sure you are registered for CALive 2019!!
And to make this event even SWEETER??? You can grab your ticket for $347 before pricing goes up! (Prices go up March 1st so do NOT delay!)
If you have any questions about CALive, just hit reply to this email and I’ll be sure to get back to you. ?
Until next week….
P.S. In case you missed it, here’s that link again: https://theconciergeacademy.com/ca-live
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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
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