As I sat thinking about what nugget I could share this week to help you “get out there” in a bigger way guess what? I had a HUGE insight.
Why not tell you a story?
A real story. My story. And how we work with aging adults.
This isn’t just about how we serve our clients this is also about how we market what we do. Yes, this is marketing. And yes, marketing can feel this beautiful.
Because when you love what you do and love telling the stories behind it marketing stops being hard.
May Is Older Americans Month
May is nationally recognized as “Older Americans Month.” A time to celebrate the contributions of our senior population. The wisdom they share. The lives they’ve built. The families and communities they’ve shaped.
Here at Task Complete, our hearts are deeply connected to our senior clients. Through our senior concierge business, we offer errand running, companionship, personal help, and more but what we receive in return? That’s the magic.
Over the years, we’ve worked with many remarkable men and women. And while we do make a difference in their lives, the real gift is the difference they make in ours.
Let me share just a few stories with you…
1. A Holocaust Survivor With Stories to Share
Last year, we began visiting a widowed woman in the early stages of dementia. We did the usual: grocery shopping, laundry, meals, companionship.
But this “usual” became something extraordinary.
She turned out to be a Holocaust survivor. Her stories? Astonishing. Her knowledge of European history? Incredible. Our team was enriched in ways no textbook could ever deliver.
2. Bi-Weekly Visits That Became a Lifeline
We were contacted by the power of attorney for a woman in a care facility who had no nearby family. She needed clothes, and we were asked to help.
Shopping led to weekly visits. And those visits? Became part of her life rhythm.
She looks forward to her companion’s time with her every single week. And we’ve become a part of her care team, helping her feel seen, valued, and connected.
3. Books, Burgers, and a Lot of Love
Another senior lady lights up the moment our team member walks through the door. She’ll even call sometimes just to chat.
We’ve replaced her broken TV. We take library trips to keep her reading passion alive. And we never forget her secret love for cheeseburgers and sweet treats. Sometimes, a Happy Meal is exactly what she needs to feel joy.
This Is More Than a Service
Our companion care services help seniors age in place, stay connected, and live their best lives possible. And sometimes, their family just can’t be there as often as they’d like. Between work, kids, and life it’s hard. We get it.
So we become that trusted helper. That friend. That bridge.
And it’s work we live for.
Now, you might be thinking what does this have to do with marketing?
THIS Is Marketing That Connects
People buy stories. People believe stories. People feel stories.
This is what I teach inside my programs. I help our members fall in love with marketing by showing them how to tell the real stories behind the services.
Because once you learn to love marketing? Everything else becomes easier.
If this resonates, you might love my blog on how to talk about what you do in your concierge business. It’s not about being pushy it’s about being real.
Want to go even deeper? Check out what your time is worth as a service provider. Because yes, your work matters and you deserve to be paid for it.
And if you’re still building your confidence and trying to define the right services, choosing the right services for your concierge business is a must-read.
Let’s Celebrate Our Seniors Together
As we honor our seniors this month, take a little extra time. Check on a neighbor. Visit a grandparent. Bring a treat. Or just… sit and listen.
Because our senior population is a gift with stories to share and lessons to teach.
And if you know someone who could use more support to stay independent? Share this with them. Refer them to a senior concierge business like ours.
This is how we help them live fully. With dignity. With connection. With care.
This is how we help you grow a business that doesn’t just profit but matters.
So tell me did you feel something while reading this? Did you see how storytelling can transform marketing into something that feels good?
This is what I teach inside my marketing programs. Let’s fall in love with your business and your marketing again.
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