These 3 Things = Your “Ideal Client”
If you’re thinking about how to start a profitable senior concierge business, there’s one concept that will come up again and again your “ideal client.”
Even if you’ve been in business for years and never quite nailed this down… please lean in and listen up.
I’m going to make this super simple for you
Clarity is one of the most important factors in building your business. Clarity about your ideal clients, your services, and your pricing is what separates the “maybe it’ll work” businesses from the ones bringing in predictable, sustainable income.
Let’s focus on clarity around who you’re serving.
Whether you’re supporting busy professionals, overwhelmed families, or starting a senior-focused concierge business to help aging adults stay independent getting clear on your ideal client will make your marketing and sales efforts feel effortless.
But here’s what I’ve seen happen time and time again…
“Everyone” Is Not Your Client (Even If You Think So)
When I first started my concierge business, I talked to everyone. I mean, anyone who would listen.
And I truly believed they were all “ideal” clients.
Because who doesn’t need help, right?
Wrong.
About 95% of the people I was talking to weren’t actually right-fit clients. They didn’t need what I offered, or they didn’t value it enough to pay for it.
And that’s the real secret value.
The 3 Qualities Every Ideal Client Must Have
So how do you know if someone is the right fit? It’s easier than you think.
Your ideal client must have all three of these qualities:
They have a problem.
Maybe they’re overwhelmed. Maybe they’re managing elderly parents. Maybe they’re struggling to juggle home, work, and caregiving.They want to solve that problem.
If they’re not ready to take action, they’re not your person (yet). Desire is key.They have the money or the willingness to find it.
If they value your help, they’ll invest in solving the problem even if they need to move some things around to make it happen.
If you’re talking to someone who doesn’t meet all three criteria? Bless and release. Don’t waste your precious time and energy.
Why This Matters When You Start a Senior Concierge Business
Let’s say you’re exploring senior support business ideas and plan to help aging adults stay in their homes longer. That’s powerful work!
But not every adult child of a senior is your client. Some don’t see the value in support services. Others want to “DIY” it. Some simply aren’t in a financial position to hire help even if they need it.
The three traits above act as your filter. They help you spend your time with the people who are most likely to become loyal, long-term clients and refer others, too.
And if you haven’t nailed your ideal client yet, don’t worry. You’re not behind. You’re just ahead of the curve now that you’re reading this
Real Talk: You Need a Clear Niche
If you’re building or growing your business, I strongly recommend diving into Thriving in Your Concierge Business Requires a Clear Niche. In it, I walk through how a focused niche not only simplifies marketing, but also helps you build authority and client trust.
Without clarity, you risk becoming just another flyer in the mailbox. You’ll love this post: Are You Just Another Flyer in the Mail?When you understand your ideal client and speak directly to their problems, you stand out in the best way possible.
Ask Yourself These 3 Qs Every Time You Talk to a Prospect
Every time you have a conversation, ask yourself:
Does this person have a clear problem I can solve?
Are they ready and willing to solve it?
Do they have the financial ability or at least willingness to invest in a solution?
If the answer is yes to all three… you’re probably talking to your ideal client
Need Help Getting Clear on Pricing Too?
Once you know who you’re serving, the next step is deciding how to price your services. Check out my resource: Get Clear With Pricing Your Concierge Services. It’ll help you avoid common pricing traps and finally feel confident charging what you’re worth.
Want More Support?
While you’re here, hop over to Concierge Connections, where I’ll be hosting 2 free trainings throughout November and December. I’ll walk you through the simplest ways to increase your cash flow and impact before the year ends.
And don’t forget to mark your calendar for next Wednesday (Nov. 25th) I have a HUUUGE announcement that could change everything for those of you needing help with client growth and marketing. (And yes, the Concierge Connections group hears it first!)
You can join us here: [JOIN HERE]
(Just make sure to answer the 3 questions this keeps our group high-quality and focused.)
Final Thoughts
Knowing your ideal client is one of the most valuable foundations you can build your business on. Whether you’re figuring out how to start a profitable senior concierge business or are just tired of wasting time with “almost” clients this clarity will serve you at every stage.
So go forth, serve your people, and grow a business you love
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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