What are the secrets to becoming a Successful Concierge Business?
Everyone I come into contact with on the regular, who is in our industry, sincerely wants to build a successful concierge business. For many, the idea of helping others, coupled with their ability to multi-task and manage complicated projects, makes becoming a personal Concierge a fabulous opportunity for those who are seeking to build a business based on their own innate gifts and passions.
Today I want to tell you the truth behind HOW to build a successful concierge business, and how YOU can become an overnight success!
Are you ready?? GREAT!!
1) Have a VERY clear marketing message!
One of the biggest mistakes people make in business is NOT being clear about WHAT they do, who they do it FOR and HOW they perform such a feat! The only way people will know whether they’re ready and willing to make a purchase from you is if you are COMPLETELY clear in your marketing message. And that my friend, is where MOST concierges go wrong!
As the owner and marketer of your company, your BRAND must be presenting a consistent, clear message in every possible communication tool. You never get a second chance at a 1st impression!
But I also want to add another layer to this, if you will allow me to. “Running errands” and “tackling someone’s To-Do list” is NOT what you do. Those are just the means in which you provide your services to your customers.
Want to be a success? Be clear in your messaging! And learn how to refine how you talk about what it is you ACTUALLY do!
2) Do NOT try to do it all yourself!
One of the greatest mistakes entrepreneurs make is trying to do everything by themselves. While you MAY be able to do many things, there are also things you are likely NOT good at! The BEST way to thrive and become successful quickly is to stick to the stuff you’re GOOD at and get help where you aren’t. I know … seems simple enough, right?? But I know so many people who have wasted hours trying to create pretty flyers or building out their own website ONLY to have wasted hours and hours building something that doesn’t work.
Find a way to surround yourself with the RIGHT people who have the skills that you do not! Stop wasting valuable time you should be using getting your message OUT THERE where people can hear you.
The fastest and best way to cut your learning curve down is by working with someone who has ALREADY done what you set out to do.
I’ll never forget what our friend Francine said at our very FIRST CALive event … she said to me “If you’re gonna be a copycat you better copy the RIGHT cat”! She was talking about coming and learning from me at CALive!! We all laughed so hard!
Now, of course legally you can NOT copy me, but what I teach my students is the best of everything I’ve learned in my years of building a business from the ground up. They can save YEARS of making the same mistakes I did and instead focus on what actually works!
Want to be a success in 2 to 3 years instead of waiting 5-10? Learn and hire others who are experts which will shorten your learning curve, mistakes and most of all – valuable money doing things the wrong way.
3) Expecting to become an overnight success!
OK here’s the truth!! Most overnight successes take 15-20 years to achieve!! If you go in expecting to get rich quick, you are mistaken. Building a successful concierge business and being an entrepreneur is NOT easy and it is NOT for the faint at heart. It’s hard work to get up every day and LIVE your dream and passion while simultaneously have people say “no” to you. It’s even harder to hire and fire people in your own organization.
Please know that success takes TIME and commitment, bushels worth of perseverance and sometimes just a little hand from the universe!! Give your business the time and resources it needs to really grow and become successful!!
Your assignment this week
As your BONUS strategy, this week, I want you to do something for yourself.
I want you to close your eyes, breathe in deep and ask yourself this one question: (It’s a question I ask myself whenever I’m either stuck or need to get beyond a current plateau).
What do I have to DO and WHO do I have to become to have this wish/desire/goal become a reality??
Then I want you to listen in complete silence and hear the whispers of your soul… she’ll tell you exactly what to do next!!
Here’s to YOUR overnight success, my friend! And if I can help you get there – Let me know!
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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a successful business, I have decided to help other budding entrepreneurs do the same! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that Work for our industry!
It’s not always easy to build a service-based business. Many see it as an intangible, but you can build a profitable and flourishing concierge business!
Be sure to grab your FREE checklist right now! 111 Ways to Grow Your Concierge Business
