Tomorrow Is a Very Special Day!
Did you know that March 3rd is National “I Want You to Be Happy Day”? That’s right. It’s a real thing a whole day dedicated to doing something that makes someone else happy. And you know what? I’m here for it!
And since I love a little trivia, here’s a fun fact: many believe the phrase “happy as a clam” comes from the way open clams look like they’re smiling. Totally true story!
Now, you may be wondering… what in the WORLD does this have to do with your marketing, your business, or your goals?
Let’s talk about it.
Holidays = Fun + Visibility
In the world of business (especially in the senior concierge industry), connection is everything. Using lighthearted or little-known holidays can be a unique way to infuse personality into your messaging and deepen connections with your audience. Whether you’re running a full-time concierge business or just getting started, these moments give you the perfect excuse to show up and stand out.
Using creative content like a story, a fun quote, or even a silly holiday helps to make your emails, social media posts, and conversations feel less salesy and more genuine.
If you’re still in the stage of growing your audience, this is gold. Why? Because people don’t just follow information they follow energy.
Grow First, Then Show
Here’s the truth, friend: If you’re not attracting a following, there’s no one to share these fun facts or helpful services with.
If you want to grow a profitable senior concierge business, you’ve got to start with consistent, engaging marketing. That includes emails, social posts, and real conversations that show your personality not just your prices.
Still figuring out what to offer in your concierge services? This blog on choosing the right services for your concierge business can help you get clear.
A Holiday with Heart and Strategy
So… how can you celebrate National I Want You to Be Happy Day in a way that lights you up and helps your business grow?
Here are some simple but powerful ideas:
Text or call a client just to tell them you appreciate them.
Share a “happy” quote or story on social media that reflects why you love helping others.
Send a handwritten thank-you note to a referral partner or loyal client.
Create a limited-time offer just for your email list because you want them to be happy, too!
And here’s one more: make yourself happy by moving closer to your goals. If you haven’t yet grabbed your seat at Spark Live our 3-day event filled with inspiration, strategy, and biz-growth magic what are you waiting for? You can still grab your ticket here.
Happy Business. Happy Clients. Happy You.
Whether you’re helping aging adults stay independent, running errands for seniors, or simply dreaming of launching your very own support business for the elderly the truth is this: your success depends on visibility, consistency, and connection.
Want to know where many new concierge providers get stuck? Pricing.
If you’re unsure what your services are worth, check out this post on getting clear with pricing concierge services. You’ll feel more confident in what you offer (and why you’re worth it!).
And once you’re clear on pricing and services, it’s time to attract those right-fit clients the ones who value what you do and are happy to pay for it. Here’s a blog on marketing to your right-fit client that gives you practical strategies to do just that.
Final Thoughts
Whether you’re already serving clients or still planning your senior concierge business, remember this: you don’t have to wait for the perfect time to make progress.
You don’t need a fancy website or perfect script to reach out and share your value.
Sometimes, all you need is a quirky little holiday, a happy heart, and the willingness to show up again and again.
So… how will you celebrate “I Want You to Be Happy Day”?
And even more importantly how will you use that same joyful energy to keep your marketing fun, fresh, and full of YOU?
Until next time,
Stay kind. Stay inspired. And keep making people happy one day at a time.
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