How to Get Clients for Your Concierge Business
(Without Relying on a Website)
When most people start a concierge business, they think the first thing they need is a polished website. That’s what the books say, right?
But here’s the truth: those books were likely written by someone who never actually built a successful concierge business. Because if they had, they’d know a website—while useful later—isn’t what gets you clients in the beginning.
In fact, marketing a concierge business starts offline more often than not. Especially in the personal concierge or senior concierge space, people aren’t browsing websites—they’re asking for recommendations, talking to friends, or noticing service providers in their daily life.
A website is not a static storefront that magically brings in traffic. It’s a supporting tool, not the engine.
So what should you focus on instead?
3 Things That Actually Help You Get Clients:
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Talk to Real People
Your first clients are likely in your community already. Reach out. Share what you do. Offer to help. Building real relationships will bring you more concierge clients than SEO ever could in the early stages.
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Leverage Local Visibility
Yard signs. Flyers at coffee shops. Community boards. Local Facebook groups. These are the places your ideal clients are actually looking.
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Have a Simple Way to Explain What You Do
When someone asks what you do, can you clearly explain how you help? Marketing a concierge business is about connection. People hire you because they feel like you get them. Your messaging needs to reflect that.
There’s nothing wrong with having a website, but don’t let building one delay the actual work of getting hired. Many new concierge business owners stall here, thinking it has to be perfect first. But clarity and connection are what move the needle.
If you’re currently trying to grow your concierge business and wondering where your next few clients will come from, start by looking at how you’re connecting—not just how you’re presenting online.
If you’re currently trying to grow your concierge business and wondering where your next few clients will come from, start by looking at how you’re connecting—not just how you’re presenting online.
Want more guidance on how to actually get clients?
Grab a copy of my book, The Concierge Life. It’s packed with real-world strategies, marketing tips, and mindset shifts that help personal and senior concierge providers grow thriving businesses—without burning out or relying on outdated tactics.
👉 Click here to get the book and take the guesswork out of growing your concierge business.
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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
