How to Start a Profitable Senior Concierge Business: 6 Steps to Six Figures

Let me share a truth that most people won’t tell you.

Not to scare you… but to shine a light. A BIG, BRIGHT one.

Because honestly? Most of the so-called “business gurus” out there don’t have a clue when it comes to building a successful personal concierge business, especially one focused on seniors.

It took me years to hit six figures. (Yep. I said it. Vulnerability alert.)

And I’m not ashamed anymore  because the journey taught me what works. And more importantly, what doesn’t.

So here’s what no one else is saying:
75% of personal concierge business owners NEVER make more than $25K a year.

Ouch, right? I’ve seen kind, compassionate, brave people start these businesses to help others  especially seniors  and then flounder in confusion and burnout. Not because their hearts weren’t in the right place. But because they didn’t have the business roadmap.

If that’s you, I see you. I was you. You want to make a difference. Maybe you left a steady job. Your friends think you’re half nuts, half badass for chasing your dream.

Then you hit the wall…

Suddenly it’s not “go girl go!” anymore. It’s:
“Are you even making money?”
“Is this actually going to work?”
“Should you just get a real job?”

Been there. Lived it. Survived it.

And now I teach others how to skip that painful stage.

You want to know how to start a profitable senior concierge business  one that actually pays your bills (and then some)?
Let’s dive into the exact 6 steps that took me from struggling to six-figure success.

The 6-Step Framework to Build a Profitable Senior Concierge Business

1. Get crystal clear on your ideal client.

I know. You’ve heard this one a thousand times. But here’s the truth  if you try to serve everyone, you help no one. When I finally committed to focusing on the senior population, everything shifted.

Want help narrowing your niche? You’ll love this guide to choosing the right services for your concierge business.

2. Build a recurring revenue model.

One-time gigs don’t build wealth. Want to consistently pay your bills and sleep at night? You need predictable income. That means memberships, retainers, or bundled service packages for your senior clients.

This is what took me from “barely making it” to a sustainable, scalable business.

3. Be the go-to in your community.

You want people saying: “Call HER. She’s the one who helps my mom stay independent.” That kind of rep doesn’t come from posting once a week on Facebook. It comes from strategic online AND offline marketing that positions you as a trusted local resource.

(Need help crafting the right message? Check out how to talk about what you do in your concierge business.)

4. Consistency is queen.

This is where most people fall off. One week they’re networking, the next they’re running an ad, then they’re ghosting for a month. That will NEVER work. You need a simple, repeatable plan to show up  every single week.

Consistency turns visibility into profitability.

5. Use both online and offline strategies.

Senior concierge services are unique. You’re not just selling convenience  you’re selling trust. That means your marketing needs to reflect that. From referral relationships with adult children to your Google Business listing, everything needs to speak to your expertise and compassion.

One of our most-read blogs explains this in depth: From Busy Work to Financial Productivity.

6. Scale beyond yourself.

Once the clients start rolling in (and they will), you’ll need help. This is when you move from “doing all the things” to leading a team. If you want to earn six figures, you have to grow beyond just you.

We cover how to do this smartly in How to Scale My Personal Concierge Business.

Still Think It Sounds Too Simple?

It’s not easy. Especially not in the beginning.

But it is simple  when you follow a system that’s already proven to work.

You don’t need another “quick win” blog post telling you to pass out flyers or post in random Facebook groups. You need a roadmap. A real one. With steps, support, and someone in your corner.

Ready to Fast-Track Your Growth?

Join our Fully Booked Program and learn how to:

• Get your first (or next!) senior clients.
  
  

• Choose your niche and services.
  
  

• Set pricing that feels good and makes sense.
  
  

• Build trust with local families.
  
  

• Position yourself as the go-to senior concierge in your town.
  
  

No fluff. Just the real deal on how to start a profitable senior concierge business that changes lives  including your own.

Let’s do this. Your future clients are waiting.

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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit

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