How to Work With Realtors as a Concierge or Personal Assistant
Realtors can be a powerful niche for concierge, personal assistant, organizing, errand, and helper-style businesses.
And not because you’re trying to become a realtor.
You’re supporting the people around the real estate transaction.
The seller.
The buyer.
The family moving in.
The agent who is juggling a million moving parts.
When you understand where your services fit, you can become a trusted support person in the real estate world.
Why Realtors Need Concierge Support
Selling or buying a home is a lot.
People are often trying to sort, purge, pack, organize, schedule, clean out, move, unpack, and settle in… all while living their actual lives.
Realtors see firsthand how overwhelming moving, downsizing, packing, and settling in can be for their clients.
They may need a trusted person they can refer when their client says:
“I don’t even know where to start.”
That’s where a concierge or personal assistant business can fit beautifully.
- Help Clients Before the Sale
One of the best ways to work with realtors is by helping their clients prepare before the home goes on the market.
This can include:
- decluttering before listing photos
- organizing closets, basements, garages, or storage areas
- helping sort donations, trash, and items to keep
- coordinating small prep tasks
- helping the home feel lighter, cleaner, and more photo-ready
This matters because many people feel overwhelmed before the “For Sale” sign ever goes up.
They may have 10, 20, 30, or 40 years of belongings in the home.
They may be emotionally attached.
They may be busy.
They may be stuck.
When you help them move through that process, you help the realtor too.
A home that is ready sooner can be photographed sooner, listed sooner, and shown with more ease.
Help Clients After the Sale
Another way to work with realtors is through move-in or settling-in services.
This is something realtors can sometimes gift to their clients, or refer as an added support after closing.
This can include:
- unpacking boxes
- organizing kitchens, closets, or bedrooms
- setting up basic household systems
- helping clients feel settled faster
- handling local errands after the move
- coordinating donation drop-offs or returns
Moving into a new home can feel exciting… and exhausting.
A “settling-in” service gives people relief at the exact moment they need it.
It also helps the realtor offer an elevated client experience after the home sale + transaction is complete.
Become a Trusted Referral Partner for the Realtor
In most cases, the bigger opportunity is not trying to get the realtor to hire you directly.
It’s becoming someone they can confidently refer to their clients.
This can include:
- pre-listing decluttering
- donation drop-offs
- packing or unpacking support
- organizing
- settling-in services
- move-related errands
- helping the client feel less overwhelmed
The realtor looks helpful.
The client gets support.
You get introduced to people who already need what you offer.
And yes, every once in a while, a realtor may hire you directly for their own errands, organizing, or personal assistant-style support.
But the stronger opportunity is usually becoming a trusted resource they can refer again and again.
Why This Niche Can Work
Working with realtors can work well because it is relationship-based.
One good realtor relationship can lead to:
- repeat referrals
- introductions to other agents
- access to buyers and sellers
- local visibility
- ongoing opportunities around moves, organizing, downsizing, and home transitions
This is why niches matter. 👈
When you choose a specific market, your message becomes easier to understand.
Instead of saying, “I can help anyone with anything,” you can say:
“I help realtors support their clients before and after a move.”
That is much easier to picture.
And much easier to refer.
Is This Niche Right for You?
Working with realtors may be a good fit if you enjoy:
- organizing
- move support
- project coordination
- working with people in transition
- local relationship-building
- helping people feel calm during stressful seasons
It may not be the best fit if you dislike deadlines, moving parts, emotional clients, or last-minute requests.
Real estate does have urgency – often!
So if you choose this niche, clear boundaries and communication matter.
Final Note!
Realtors can be a powerful relationship-based niche for concierge and helper-style businesses.
When you position yourself as someone who helps make moves, transitions, and settling in feel easier…
you become a valuable local resource people remember and refer.
If you want help choosing a niche, clarifying your services, and learning how to get clients in your local concierge business, you can join the Fully Booked Business Club waitlist here!
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The Concierge Life is MORE than just a book…
It’s the recipe Kelly used to grow her business step by step from a team of 1 (just her) to a thriving team of 8 in under 8 years.
If you’re looking for a real, proven path to building your concierge business-this is it.
➤ Grab your copy today! Get your copy HERE!