Stop Wasting Time Marketing to the Wrong People
Marketing 101: Stop Wasting Time and Money on the Wrong People Every single day, I walk from my mailbox straight to my recycling bin. No lie. 90% of what Kim (our sweet-as-pie mail carrier) delivers… ends up in the trash. Why? Because it’s full of ads for stuff I don’t want, don’t need, and will […]
Why I Said “I Won’t Do That” in My Concierge Business
I Won’t Do That… (Yes, Just Like the Song) Ok… show of hands… Who remembers that iconic 1993 Meatloaf rock ballad “I’d Do Anything for Love (But I Won’t Do That)”? Don’t be shy. Raise that hand proudly. Now, what in the world does Meatloaf have to do with how to start a profitable senior […]
How to Celebrate “I Want You to Be Happy Day” in Business
Tomorrow Is a Very Special Day! Did you know that March 3rd is National “I Want You to Be Happy Day”? That’s right. It’s a real thing a whole day dedicated to doing something that makes someone else happy. And you know what? I’m here for it! And since I love a little trivia, here’s […]
Struggling to Get Clients? Fix These 8 Steps First
What To Do When You Don’t Have Enough Clients Are you feeling overwhelmed with all the advice floating around out there? “You need branding.” “You need a scheduler.” “You must have a funnel!” Sound familiar? If you’re in the early stages of building a senior concierge business, all those tactics can feel like the thing […]
How to Attract High-Paying Clients
Last week, I opened an email that said my coaching was “expensive.” Years ago, that word would’ve sent me spiraling. But not anymore. Why? Because I’ve grown. The truth is my coaching isn’t expensive. “Expensive” is a relative term, and for the right client, it’s an investment. The course in question was $1,997 for a […]
4 Goal-Setting Steps for Your Concierge Business
How to Set Goals for 2025 (and Make Them Inevitable) This week is a special one. Every year, I take this time to slow down, clean out my office, do a deep purge, reflect on the year behind me, and look ahead to what I want to create next. And next week? I’ll be guiding […]