Starting a concierge business, senior concierge service, or home helper business can feel overwhelming. You’re juggling service ideas, pricing, and the constant question: “How do I actually get clients?”

Most new business owners assume they need to spend big on ads, build a fancy website, or invest in complicated software before they can grow.

But here’s the truth: one of the best marketing strategies I’ve used for over 15 years in the concierge industry is totally free.

Storytelling.

What Is a Case Study (And Why Does It Matter for Your Concierge Business)?

Think of a case study as a client success story. It’s more than a testimonial — it’s a way to clearly show:

• Who the client is (so people can relate).
• What problem they had before they found you.
• What you did to help them.
• What happened after (the results).

When you share these stories, you’re educating your community and potential referral partners about what you actually do. That’s powerful, because many people don’t even know concierge services exist — let alone how they work.

How to Share a Story That Gets Clients

Here’s a simple 4-step formula you can use to market your concierge business through stories:

1. Start with the person. Example: “My client Sarah was a busy mom juggling work, kids, and endless household tasks…”
2. Describe the challenge. “…she was exhausted, and her home felt constantly out of control.”
3. Share what you did. “We stepped in to handle meal prep, weekly organizing, and tidying.”
4. Show the result. “Now Sarah has her evenings back, and she tells me she feels like she can finally breathe.”

That’s it. Simple, short, and powerful.
This type of story makes people think: “I know someone just like that…” and before you know it, they’re referring you or asking how to hire you.

Real Example of one of My clients and how I’ve helped her build a business that she enjoys, even when the market was rough and she had just lost her job…

Rita, one of our members inside the Fully Booked Business Club™, lives in Canada and started her concierge business after losing her job. She was nervous and unsure of where to begin. Since she just lost her job, investing to start her business felt WAAY outside her comfort zone. She had no entrepreneurial background and didn’t even own a car. (So – no matter what you think – there’s no reason you can’t do this too).

Inside FBBC, we worked together to:

• Clarify her services — she now helps busy moms manage the chaos at home with meal prep, organizing, and house tidying services.
• Simplify her pricing so clients understood exactly what she offered.
• Focus her marketing only on networking and social media (instead of wasting energy on websites or ads).
• Build her confidence through coaching and community support.

The result? Rita brought in a few thousand dollars in her very first year as she learned the ropes. Last year, she earned over $21,000 — and now she’s on track to double that in her business this year.

Her growth didn’t come from ads or complicated funnels. It came from learning how to confidently talk about her services, sharing her story, and letting her community know how she could help.

Storytelling Alone Isn’t Enough

Now, here’s the truth: storytelling will open doors, but it’s not the whole picture.

If you don’t also have the right:

Services and packages
Pricing that works for both you and your clients
Confidence to talk about what you do

…then you’ll still struggle to turn those conversations into paying clients.
That’s why inside the Fully Booked Business Club™, we don’t just teach you to market with stories. We give you the entire roadmap for starting and growing a concierge or home helper business — so you can attract steady clients and consistent income.

Your Next Step

If you want more clients and more consistency, it’s time to plug into strategies that actually work — not just cross your fingers and hope. That’s exactly what we do inside the Fully Booked Business Club™.

Come see what it’s all about

Enrollment is open now, and doors close Friday September 19th at 10PM ET.

This is your chance to:

• Learn from people further along than you in the concierge, senior concierge, and home helper industries
• Get mentorship and accountability so you don’t spin your wheels
• Have a step-by-step plan that has been proven for consistent clients