Marketing 101 (be sure you understand this)
Every day I walk from my mailbox straight to my recycling can… 90% of what Kim, my mail carrier brings me is “junk mail.” Why? Because all the people that are sending me all their advertisements haven’t quite realized they’re wasting a crap ton of $$ on me because I’m NOT a “right fit” client. […]
The 3 Phases of Building a Concierge Business
Stages of Business Growth One of the things we discussed at Spark Live was the various stages of business growth… This event was different than every event I’d hosted in my business but came from a realization I’d had about why business owners were struggling so much to grow their business. My realization was simple […]
These 3 things have the BIGGEST return on investment
When I first started my concierge business, I had no clue where to spend the little start-up cash I had. I started with 2K upfront. That went very quickly. Website (which my hubby and I spent 3 months building ourselves, business insurance, business cards, rack cards, URL, … NONE of those brought me my first […]
I won’t do that…
Ok… show of hands… who remembers the 1993 Meatloaf Rock Ballad “I’d Do Anything for Love (But I Won’t Do That)“?? Don’t be shy… Raise your hand!! And what in the world does Meatloaf have to do with marketing… Most people when they get started in business will take on almost any request that comes […]
