How to Choose the Right Pricing for Your Concierge Business

How to Choose the Right Pricing for Your Concierge Business

How to Price Your Concierge Services: Hourly, Packages, or Retainers

If you’ve ever found yourself wondering, “How should I be charging for this?” — you’re not alone.

Pricing your services as a personal concierge or helper can feel confusing at first. Hourly? Packages? Flat monthly rates?

The truth is, there’s no single “right” way to price your services — but there is a right way for you, depending on the kind of clients you serve, the experience you want to offer, and how you want your business to run.

In fact, after working with hundreds of concierge providers and personal service business owners, I can tell you this:

Your pricing model is more than just a number… it’s a business design decision.
 
Let’s walk through 3 of the most popular ways to price your services — and how to know which one fits best.

1. Hourly Pricing

Great for: new business owners, one-time jobs, or occasional tasks.
Simple, straightforward, and easy to explain. Clients pay you based on how long it takes to complete a task.

What to love:

– Easy to understand and track
– Low barrier for clients to say yes
– Ideal for odd jobs or one-off projects

Things to watch for:

– Time-based work can limit income
– Clients may compare you to “task rabbit” or bargain helpers
– Doesn’t always capture the value of what you do

💡 Tip: Even if you charge hourly, your rate should reflect your reliability, trust factor, and how much ease you bring to your client’s life.


2. Package Pricing

Great for: recurring tasks, themed services, and clients who want structure.
This is when you bundle hours and sell them as a package. It helps move your business from “pay-per-hour” to “signature service packages”.

What to love:

– Easier to forecast income
– Encourages repeat clients
– Builds stronger client experience + support

Things to watch for:

– Needs clear scope and boundaries
– May take longer to sell when you’re first starting out

💡 Tip: Packages can help you begin to grow faster, but make sure you’re only selling a package to the “right” type of client.


3. Monthly Retainers ( Memberships ) **My fave

Great for: long-term clients and stable income.
With a retainer, clients pay a set monthly fee for a set amount of access or support. This model works best once you’ve built trust and consistency.

What to love:

– Predictable monthly income
– Less time spent selling individual hours or sessions
– Builds lasting client relationships

Things to watch for:

– Clients may assume more access than agreed upon
– Requires really clear communication up front

💡 Tip: Retainers are a great next step when a client has used your services a few times and wants ongoing help. Or they know right up front they plan on using your services consistently over a longer period of time. Never ever ever ever try to “offer/sell” a membership to a client who isn’t a right fit. The money may look ”good” but offered to the wrong person – it can backfire!


So What’s the Best Way to Price?

Honestly? Many successful concierge businesses use a mix of these.

You might start with hourly, experiment with packages, and move long-term clients into a monthly membership. The key is to stay flexible, confident, and grounded in the value you bring to people’s lives.

If you found this helpful… keep an eye out!

My 2025 Get More Clients Summer Series kicks off this July, and it’s the only time this year I’ll be guiding service-based business owners (concierge, senior concierge, errand runners, organizers, and more) through the exact kinds of marketing and business-building activities that actually move the needle—with live coaching and support the whole way through.

More details coming soon…

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Thinking about starting a concierge business but not sure what you need—or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started—plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.

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