Happy Thanksgiving to all my U.S. friends!
This season of gratitude has me reflecting on what truly matters not just in life, but in business. Today, I want to shine a light on something important: building a 6-figure personal concierge business, especially one focused on helping seniors live better, more independent lives.
Let me start with a quick story.
Lisa, a member of our 100K Club, lost her job when COVID hit. But that curveball was the nudge she needed to finally start her dream business one she had kept on the back burner for years. Since March of that year, she’s grown her personal concierge business to consistent $10K months.
That’s the power of clarity, focus, and sometimes a universe-sized kick in the pants.
Unfortunately, 75% of personal concierge business owners never break $25K per year. I hate to share that stat, but I’ve watched it happen over and over.
Why?
Because good-hearted, service-driven people step out with great intentions… and then get stuck. The “rah rah” from friends and family turns into “are you sure this is going to work?”
I’ve been there too.
My Story – The Real Start
I was excited to use my talents to serve others. But excitement doesn’t pay the bills.
I tried everything:
Flyers in grocery stores (which attracted people looking for a job, not services)
Free business advice sessions (where I was told I’d never make it)
Booths at craft fairs and chamber events
Driving through high-end neighborhoods leaving flyers on mailboxes
None of it worked.
I almost gave up so many times. But I didn’t.
One day at Office Max, a staff member who recognized me said, “You’re the only one still in business after two years.”
That moment hit hard. And from that point on, I was all in.
I hired business coaches. I took classes. I tested, failed, tested again. I became relentless with my marketing and tracking. I needed to know what worked.
Now, after years of trial and error, I teach those strategies to others inside my programs. The same systems that help my students rise above the 75% failure rate and build profitable senior concierge businesses.
Let’s break down the 6 core components you need to build your own 6-figure business.
1. Know Your Ideal Client (Yes, Really!)
If you’re still saying, “Everyone is my client,” you’re making it 10x harder than it needs to be.
Getting clear on WHO you serve and HOW you serve them is foundational. When you serve “everyone,” your marketing becomes noise. When you serve a niche like seniors who want to age in place it becomes magnetic.
If you’re struggling here, this article on choosing the right services for your concierge business can help clarify your niche.
2. Build Recurring Revenue
One-off jobs will leave you exhausted and broke.
When I started offering ongoing packages for recurring clients especially seniors who needed weekly or bi-weekly support it changed everything. Suddenly, I could predict income, manage schedules better, and grow sustainably.
Need help planning your revenue structure? Check out these tools for better business planning.
3. Become the Go-To in Your Market
Visibility leads to opportunity. People started recognizing me at the gym, the market even asking for my card when I wasn’t “working.”
Want that kind of traction? You need consistent visibility and the right message. Don’t be just another flyer. Read this post to understand why standing out matters more than you think.
4. Be Consistent in Your Marketing
Hot potato marketing jumping from idea to idea is the fastest way to burn out. I’ve seen people try networking one week, Facebook ads the next, and then give up after two weeks.
Marketing isn’t about dabbling. It’s about showing up over and over, even when it seems like no one’s watching.
5. Know How to Get Found Online AND Offline
Senior concierge services are local and trust-based. Your clients aren’t just looking online they’re asking friends, neighbors, and professionals in their circle.
Effective strategies include:
Partnering with senior centers
Google My Business optimization
Local SEO (especially important!)
Speaking at community events
Simple Facebook and Nextdoor presence
Need more help? Here’s a great post on how concierge businesses can use AI to improve their marketing without losing their personal touch.
6. Grow Beyond Yourself
Eventually, your business will outgrow you.
And that’s a good thing.
The more consistent and streamlined your systems, the more likely you’ll need to hire help. This is when income scales and your impact expands. Many of my students don’t even see this coming, but by year two, they’re adding team members.
Final Thoughts
Yes, these steps sound simple. But executing them consistently is anything but easy.
You already know how to care for people. That’s your superpower. But learning the business side is what will allow you to make a living while serving others.
Don’t fall for the hype that says, “Just use your phone and a flyer.” That’s not a business plan that’s a hope and a prayer.
Focus on these 6 components, and your dreams of building a thriving, profitable senior concierge business can become reality.
And if you’re looking for a little help with your marketing…
Watch your inbox this week we’ve got a special surprise Black Friday offer just for you, but it’ll only be available for 72 hours!
Until next time,
Kelly
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Thinking about starting a concierge business but not sure what you need or where to even begin? The Concierge Starter Kit includes the exact templates, client forms, flyers, and tools I used when I first got started plus a video walkthrough showing you how to use them all. I also cover what kind of insurance actually matters (and what’s just noise), so you can skip the overwhelm and start on solid ground.
➤ Grab the Concierge Starter Kit – $47. It’s the shortcut I wish I had. Get it HERE: https://theconciergeacademy.com/starterkit
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