2022 is the year my son Colby should be graduating from college. He however shifted mid-year in his sophomore year. Traditional “college” wasn’t quite right for him, so he decided to come home and started working full time while he figures things out…
How in the world does this translate into a “business lesson”?
The other day I got an email from Catholic University. It was one of the colleges he applied to and was accepted to. But he chose to go to Loyola (Maryland) instead.
The subject line read: After Colby Graduates, What Comes Next?
The email read:
To the Parents of Colby Schaefer,
Several years ago, Colby expressed interest in The Catholic University of America. I know that he pursued another route, and I hope it was a great experience.
From there they went on to share about their Master of Science in Business Program
They provided lots of details and then…
We believe that our program can provide Colby with the practical business skills to meet whatever challenges lie ahead. If this program sounds like a good fit for him, have him make an appointment with me to discuss the program and answer questions. Application fees are waived through November 15.
Even though Colby is no longer a candidate for this program I was amazed by their Marketing!!
What did they do right?
· They stayed “in touch” years after we were first interested in their school (SERVICES).
· They honored Colby’s choice in choosing “another competitor.”
· They reached out with what “next steps” we may be interested in.
· Even though the email was likely a copy/paste, they still took the time to “personalize” their communication.
· They provided us with a “direct call to action.”
All of these represent GREAT MARKETING!!
What can you take away from this??
Great marketing is something that sells…
We are “marketing” and “selling” alllll the time.
You sell your family on the brand of ketchup you buy
or like me…
You sell your family (after months of consistent follow-up) on not using the microwave to heat leftovers – to use a pan instead.
Marketing and selling is a skill set we get better at…
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Walk away knowing exactly how to market – make money and be able to sell your services so that you can make consistent $$, leave your JOB, take the fam on a big vacay…
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Welcome readers! If this is your first time reading my blog, thank you for stopping by! As a concierge who has built a multi 6 figure business, went from a team of 1 (me) to 8 employees in under 5-years and won multiple awards, my passion is helping others create the same success for themselves! As the Founder of The Concierge Academy, I write about specific topics and marketing strategies that work for concierges, caretakers, assistants, organizers, and other “helper” businesses.
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